Brand Strategy & Engagement Leader

Fuze Health Inc.; New York (NY); A distancia; USD 130.000 - 170.000; Jornada completa

Descripción de la vacante

Fuze Health Inc. is seeking a Senior Manager, Brand Strategy & Engagement to drive brand positioning and integrated marketing narratives across campaigns, digital experiences, events, and audience engagement initiatives.

You will partner with Product Marketing, Demand Generation, Digital Experience, Events, and Leadership to translate brand strategy into cohesive experiences. Reporting to the VP of Marketing, you will help shape campaign narratives, ensure messaging consistency, and translate

Responsabilidades

• Develop and refine enterprise and business unit positioning.
• Create messaging frameworks, value propositions, and audience narratives.
• Ensure consistency across brand messaging and customer communications.
• Translate complex concepts into clear audience-focused messaging.
• Incorporate customer, market, and sales insights into messaging and narratives.
• Build persona frameworks to support marketing strategy and activation.
• Collaborate with Product Marketing, Sales, Analytics to leverage research and feedback.
• Support campaign development and messaging alignment across channels.
• Shape campaign narratives and audience engagement approaches across experiences.
• Ensure messaging consistency across digital, events, sales enablement and leadership content.
• Contribute to strategic storytelling across integrated marketing efforts.
• Align event experiences with campaign messaging and brand priorities.
• Support development of scalable messaging frameworks and brand standards.

Descripción del empleo

Fuze Health Inc. is seeking a Senior Manager, Brand Strategy & Engagement to drive brand positioning and integrated marketing narratives across campaigns, digital experiences, events, and audience engagement initiatives.

You will partner with Product Marketing, Demand Generation, Digital Experience, Events, and Leadership to translate brand strategy into cohesive experiences. Reporting to the VP of Marketing, you will help shape campaign narratives, ensure messaging consistency, and translate