Brand Strategy & Engagement Lead

Fuze Health Inc.; Central City (KY); Remote; USD 90,000 - 120,000; Full time

Job summary

Fuze Health Inc. is seeking a Senior Manager, Brand Strategy & Engagement to lead the development and activation of brand positioning, business unit messaging, and integrated marketing narratives across campaigns, digital experiences, events, and audience engagement initiatives.

Reporting to the VP of Marketing, you will partner with Product Marketing, Demand Generation, Digital Experience, Events, and executives to translate brand strategy into cohesive, audience-centered experiences and ensure

Qualifications

• Develop and activate brand positioning and messaging across campaigns and channels.
• Translate brand strategy into audience-centered marketing experiences.
• Collaborate with Product Marketing, Demand Generation, Digital Experience, Events, and leadership.
• Build persona frameworks and apply research and feedback to messaging.
• Align messaging across digital experiences, events, and sales enablement.

Responsibilities

• Support enterprise and business unit positioning development.
• Develop messaging frameworks and value propositions.
• Ensure consistency across brand messaging and customer communications.
• Translate complex concepts into clear, audience-focused messaging.
• Incorporate customer and market insights into narratives.
• Collaborate on campaign development and messaging alignment.
• Shape campaign narratives and audience engagement approaches.
• Maintain messaging consistency across channels and experiences.
• Contribute to strategic storytelling across integrated marketing efforts.
• Coordinate with Events to align experiences with brand priorities.
• Support conferences, executive engagements, and customer events.
• Ensure consistent audience experiences across physical and digital channels.
• Serve as a connector across Marketing, Product Marketing, Events, Digital, and Sales.
• Contribute to scalable messaging frameworks and brand standards.
• Support an integrated, audience-focused marketing approach.

Skills

Brand strategy

Messaging frameworks

Audience-centric marketing

Cross-functional collaboration

Campaign development

Strategic storytelling

Leadership

Job description

Fuze Health Inc. is seeking a Senior Manager, Brand Strategy & Engagement to lead the development and activation of brand positioning, business unit messaging, and integrated marketing narratives across campaigns, digital experiences, events, and audience engagement initiatives.

Reporting to the VP of Marketing, you will partner with Product Marketing, Demand Generation, Digital Experience, Events, and executives to translate brand strategy into cohesive, audience-centered experiences and ensure