Brand Strategy & Communications Leader

Uneekor, Inc.; Dallas (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

Uneekor, Inc. is seeking a senior brand and content leader to shape messaging across our B2B and B2C channels. You will translate complex golf simulation tech into consumer‑friendly benefits, craft compelling headlines, and guide cross‑functional teams in building cohesive campaigns.

With 8–12+ years in brand or communications roles, you will manage agency partnerships, budgets, and a data‑driven approach to growth. Golf knowledge is preferred, and a strong portfolio is essential.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, business administration, or related field.
• 8–12+ years of experience in brand, communications or content roles, ideally across both B2B and B2C.
• A portfolio showing long‑form technical writing and short, attention‑grabbing headline copy.
• Experience building or repositioning a brand, not just maintaining one.
• Experience in PR, media relations and internal communications.
• Experience marketing premium, technical or enthusiast products to passionate audiences.
• Experience managing agencies and budgets; team leadership preferred.
• Working knowledge of ecommerce and digital marketing channels.
• Strong storytelling, negotiation, communication, and interpersonal skills.
• Analytical mindset with data-driven decision making.

Responsibilities

• Define and deliver Uneekor’s messaging for brand, marketing, and business goals across B2B and B2C touchpoints.
• Build and evolve brand platform, positioning, pillars, and how product lines fit within brand architecture.
• Own brand guidelines and ensure consistent application by teams, agencies, dealers and partners.
• Translate technical product specs into clear consumer benefits that drive engagement.
• Develop campaign headlines, slogans, and messaging for launches and marketing initiatives.
• Tailor messaging to specific customer types based on audience segmentation.
• Establish a consistent brand voice, tone, and narrative; use storytelling to build trust.
• Collaborate with design, production, and creative teams for visuals and media synergy.
• Partner with product teams on go‑to‑market messaging to differentiate from competitors.
• Champion content execution across launches, campaigns, and website materials.
• Leverage data and best practices to optimize content effectiveness and platform algorithms.
• Oversee localization and adaptation of content for global markets.

Skills

Brand management

Content strategy

Copywriting

PR management

Agency management

Digital marketing

Storytelling

Data analytics

Education

Bachelor’s degree in marketing, communications, journalism, business administration, or related field

Tools

CRM software

Marketing automation tools

Job description

Uneekor, Inc. is seeking a senior brand and content leader to shape messaging across our B2B and B2C channels. You will translate complex golf simulation tech into consumer‑friendly benefits, craft compelling headlines, and guide cross‑functional teams in building cohesive campaigns.

With 8–12+ years in brand or communications roles, you will manage agency partnerships, budgets, and a data‑driven approach to growth. Golf knowledge is preferred, and a strong portfolio is essential.