Growth & Brand Director, Golf Marketing

Urban Golf Performance; Irvine (CA); Sur place; USD 120 000 - 150 000; Plein temps

Avantages offerts par ce poste

Vision Insurance

Life Insurance

Paid Time Off

401(k) Retirement Savings Plan

Employer Matching for 401(k) Contri­b­

Professional Development Assistance

Employee Discounts on Apparel, Clubs,

Résumé du poste

Urban Golf Performance (UGP) is seeking a Director of Marketing to own the function end to end, spanning strategy, execution, and analytics across CLM, campaigns, partnerships, branding, and the website. You will lead the marketing team and align with leadership to build a growth engine across the client journey.

The role requires 7+ years of progressive marketing experience, leadership ability, and a track record in multichannel campaigns, creator partnerships, and data-driven decision making.

Qualifications

• Bachelor's degree in Marketing or related field; MBA a plus.
• 7+ years of progressive marketing experience with team leadership.
• Experience in CLM, including email, SMS, and CRM-driven retention campaigns.
• Proven ability to plan and execute multichannel campaigns that drive funnel and revenue results.

Responsabilités

• Own and drive UGP's overall marketing strategy across channels, aligning initiatives with growth and revenue goals.
• Lead and develop the marketing team, including oversight of content and social functions.
• Oversee customer lifecycle marketing (CLM), including email, SMS, and retention campaigns.
• Plan, execute, and manage integrated marketing campaigns (paid and organic).
• Build, manage, and grow creator and athlete partnership programs.
• Own UGP's brand identity and voice across channels and locations.
• Oversee the website, content, UX, and ongoing optimization, partnering with developers as needed.
• Own the marketing budget and allocate spend to maximize ROI.
• Track, analyze, and report on marketing KPIs to inform strategy and impact.
• Manage relationships with external agencies and vendors as needed.

Connaissances

Marketing leadership

Lifecycle marketing

Campaign management

Partnership programs

Marketing analytics

Brand strategy

Budget management

Cross-functional collaboration

Formation

Bachelor's degree in Marketing, Business, Communications, or related field

Outils

Google Analytics

CRM/Marketing automation

Description du poste

Urban Golf Performance (UGP) is seeking a Director of Marketing to own the function end to end, spanning strategy, execution, and analytics across CLM, campaigns, partnerships, branding, and the website. You will lead the marketing team and align with leadership to build a growth engine across the client journey.

The role requires 7+ years of progressive marketing experience, leadership ability, and a track record in multichannel campaigns, creator partnerships, and data-driven decision making.