Brand Strategy & Content Executive

The GIST Ltd; Augusta (GA); On-site; USD 180,000 - 240,000; Full time

Job summary

Augusta National Golf Club seeks a Senior Director, Content and Brand Marketing to lead strategy for the Club’s content, marketing and creative services. You will shape how the Club tells its stories and reflects its traditions across platforms and audiences, directing teams across content, marketing, design and production.

You will set brand direction for major events including the Masters Tournament, oversee editorial planning, measure performance with KPIs, and partner with internal teams to

Qualifications

• Ten years of related experience in marketing, content and creative services.
• Five years of progressive leadership experience.
• Bachelor's degree required.

Responsibilities

• Develop and own the brand strategy, positioning, annual brand marketing plans, and executional tactics for the Masters Tournament and the MTC-supported initiatives.
• Oversee editorial planning, storytelling, design, and production across digital, video, social, and other channels.
• Lead creative services, establishing clear priorities and processes for projects that serve teams across the organization.
• Steward the Club's brand by developing and maintaining brand guidelines that ensure a consistent voice, visual identity, and level of quality across all marketing, content and creative work.
• Identify compelling stories that celebrate the game of golf, the Club's history, its events, and its broader impact.
• Set creative direction for major campaigns and projects, balancing new ideas with the Club's traditions and standards.
• Work closely with the live broadcast and partnership teams to align brand portrayal, marketing, and messaging distributed globally.
• Identify appropriate success metrics and integrate them with business strategies; champion a data-driven approach to investments in digital and social media.
• Manage external creative partners and agencies, setting clear expectations for quality, timing, and budget.
• Lead and develop a team across content, marketing, and creative services, encouraging collaboration, strong judgment, and creative excellence.
• Continue to build best-in-class content creation teams that focus on developing, innovating, and improving traditional coverage of golf and the Club's Tournaments while reimagining ways that the Club can maintain and strengthen its relevancy into the future.
• Create strong capabilities to measure and communicate the effectiveness of digital strategies, leveraging data to make real-time changes that positively impact the business by documenting baselines and monitoring KPIs to determine success.
• Accountable for the effective operation and fulfillment of KPIs for the department.
• Ensure results for processes, programs, and projects are measured, and allocate resources across the department as needed.
• Accountable for hiring, performance management, and development of direct reports and the team.
• Responsible for maintaining relationships with key stakeholders and achieving results through effective relationship management.
• Accountable for forecasting and budget management for the department, as well as effective allocation of department payroll.
• Responsible for overall department strategy and allocating resources to accomplish initiatives.
• Perform other duties that are deemed by management to be an important part of the job.

Skills

Leadership across content

Editorial judgment

Brand stewardship

Multiplatform marketing

Strategic thinking

Stakeholder management

Education

Bachelor's degree

Job description

Augusta National Golf Club seeks a Senior Director, Content and Brand Marketing to lead strategy for the Club’s content, marketing and creative services. You will shape how the Club tells its stories and reflects its traditions across platforms and audiences, directing teams across content, marketing, design and production.

You will set brand direction for major events including the Masters Tournament, oversee editorial planning, measure performance with KPIs, and partner with internal teams to