Director of Brand & Communications

Uneekor, Inc.; Dallas (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

Uneekor, Inc. is seeking a senior brand and content leader to shape messaging across our B2B and B2C channels. You will translate complex golf simulation tech into consumer‑friendly benefits, craft compelling headlines, and guide cross‑functional teams in building cohesive campaigns.

With 8–12+ years in brand or communications roles, you will manage agency partnerships, budgets, and a data‑driven approach to growth. Golf knowledge is preferred, and a strong portfolio is essential.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, business administration, or related field.
• 8–12+ years of experience in brand, communications or content roles, ideally across both B2B and B2C.
• A portfolio showing long‑form technical writing and short, attention‑grabbing headline copy.
• Experience building or repositioning a brand, not just maintaining one.
• Experience in PR, media relations and internal communications.
• Experience marketing premium, technical or enthusiast products to passionate audiences.
• Experience managing agencies and budgets; team leadership preferred.
• Working knowledge of ecommerce and digital marketing channels.
• Strong storytelling, negotiation, communication, and interpersonal skills.
• Analytical mindset with data-driven decision making.

Responsibilities

• Define and deliver Uneekor’s messaging for brand, marketing, and business goals across B2B and B2C touchpoints.
• Build and evolve brand platform, positioning, pillars, and how product lines fit within brand architecture.
• Own brand guidelines and ensure consistent application by teams, agencies, dealers and partners.
• Translate technical product specs into clear consumer benefits that drive engagement.
• Develop campaign headlines, slogans, and messaging for launches and marketing initiatives.
• Tailor messaging to specific customer types based on audience segmentation.
• Establish a consistent brand voice, tone, and narrative; use storytelling to build trust.
• Collaborate with design, production, and creative teams for visuals and media synergy.
• Partner with product teams on go‑to‑market messaging to differentiate from competitors.
• Champion content execution across launches, campaigns, and website materials.
• Leverage data and best practices to optimize content effectiveness and platform algorithms.
• Oversee localization and adaptation of content for global markets.

Skills

Brand management

Content strategy

Copywriting

PR management

Agency management

Digital marketing

Storytelling

Data analytics

Education

Bachelor’s degree in marketing, communications, journalism, business administration, or related field

Tools

CRM software

Marketing automation tools

Job description

Position Summary

Uneekor is a trailblazer in golf simulation technology, dedicated to revolutionizing the way golfers train and play. With commitment to innovation and accuracy, we bring together cutting-edge engineering and advanced software to deliver unparalleled performance analysis and enhancement tools. With nearly two decades of experience developing golf simulation technology and solutions, Uneekor sets the standard for simulators trusted by everyone from beginners to pros, while fostering a connected community built around a shared love of the game.

Join us as we continue to push the boundaries of golf simulation technology and empower players worldwide to achieve their highest potential.

Responsibilities

• Define, shape, and deliver Uneekor’s overarching messaging to support brand, marketing, and business objectives across all B2B and B2C touchpoints.
• Build and evolve Uneekor’ s brand platform, including positioning, purpose, brand pillars and our core origin story, and define how our product lines and software fit together within the brand architecture.
• Own brand guidelines and make sure they are applied consistently by internal teams, agencies, dealers and partners.
• Translate complex technical product specifications and features into clear, compelling, consumer‑centric benefits that drive engagement and action.
• Develop campaign headlines, slogans, and messaging that capture attention, strengthen brand recognition, and support product launches and marketing initiatives.
• Apply a deep understanding of audience segmentation to tailor messaging for specific customer types, their needs, challenges, and decision drivers.
• Establish and maintain a consistent brand voice, tone, and narrative, using storytelling to build trust and emotional connection with our audience.
• Partner closely with design, production, and creative teams to ensure messaging, visuals, imagery, video, and graphics work in complete harmony.
• Collaborate with product teams to develop go‑to‑market messaging that is technically accurate and positioned to clearly differentiate Uneekor from competitors.
• Champion content execution with internal teams and external agencies, supporting product launches, digital campaigns, website content, and event signage.
• Leverage insights, performance data, and best practices, particularly across social and digital channels to optimize content effectiveness and influence platform algorithms.
• Oversee the adaptation and localization of content for global markets, working with translation and regional partners to maximize relevance and impact.
• Conduct competitive analysis to evaluate market messaging, identify opportunities, and refine content strategies that strengthen Uneekor’s leadership and innovation story.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, business administration, or related field.
• 8–12+ years of experience in brand, communications or content roles, ideally across both B2B and B2C.
• A portfolio that shows both long‑form technical writing and short, attention‑grabbing headline copy.
• A track record of building or repositioning a brand, not just maintaining one.
• Experience in PR, media relations and internal communications.
• Experience marketing premium, technical or enthusiast products to passionate, knowledgeable audiences.
• Experience managing agencies and budgets; team leadership experience preferred.
• Working knowledge of ecommerce and digital marketing channels.
• Strong storytelling, negotiation, communication, and interpersonal skills.
• Ability to think strategically and analytically, with a track record of connecting brand and communications work to business growth.
• Analytical mindset with the ability to use data to make informed decisions.
• Excellent organizational and project management skills, with keen attention to detail.
• Golf industry experience or strong golf knowledge strongly preferred; experience with gaming, simulation, or sports technology also valued.
• Familiarity with CRM and marketing automation tools.
• Flexibility to adapt to changing priorities and market dynamics.

Physical Demands/Environmental Factors

• While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach hands and arms; and talk or hear.
• Occasionally required to stand and walk.
• Must frequently lift and/or move up to 25 pounds.
• Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.
• Some travel is required.

A love of golf will defiantly help, although it is not necessary. However, you will need a love of digital marketing, and room in your heart to discover, embrace and love golf going forward. Training will be provided!

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Uneekor Inc. is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need for accommodation, please let us know.