Senior Golf Category Marketing Lead – Global Storytelling

Gondola; Baltimore (MD); Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

Volunteer Days

Under Armour Merchandise Discounts

401(k) plan matching

Parental Leave

Health & fitness benefits

Job summary

Under Armour in Baltimore, MD, seeks a Senior Lead, Category Marketing – Golf to own franchise storytelling and category strategy across Men’s and Women’s Golf. You’ll translate athlete insights and product innovation into GTM narratives, collaborate with product, design, and regional teams, and guide cross-functional launches that resonate globally.

This role requires 6–8+ years in category or product marketing within global brands, a deep passion for golf, and strong leadership to align senior

Qualifications

• 6–8+ years in category, brand or product marketing within a global consumer, sport, or lifestyle brand.

Responsibilities

• Lead category strategy, positioning and seasonal storytelling for Golf franchises across Men’s and Women’s.
• Translate athlete performance insights and consumer behavior into briefs guiding product creation and storytelling.
• Oversee global GTM milestones, prep tooling such as sales toolkits, and ensure regional relevance and adoption.

Skills

Category marketing

Global storytelling

Athlete insights

Franchise strategy

Leadership

Cross-functional collaboration

Golf industry knowledge

Job description

Under Armour in Baltimore, MD, seeks a Senior Lead, Category Marketing – Golf to own franchise storytelling and category strategy across Men’s and Women’s Golf. You’ll translate athlete insights and product innovation into GTM narratives, collaborate with product, design, and regional teams, and guide cross-functional launches that resonate globally.

This role requires 6–8+ years in category or product marketing within global brands, a deep passion for golf, and strong leadership to align senior