Senior Brand Manager - Golf Culture & Campaigns

Bad Birdie; Scottsdale (AZ); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

HSA and 401(k) with company match

Generous PTO and holidays

Flex Fridays in Scottsdale HQ

Remote days and flexible work

Stocked office kitchen

Job summary

Bad Birdie seeks a Senior Brand Manager who will translate the Head of Brand’s direction into precise, on-brand execution across social, eComm, retail, and partnerships. You’ll guide the Social Media function, own influencer and athlete relationships, and ensure campaigns stay aligned with the brand across channels from day one.

You will lead a small team, develop channel strategies, and drive campaign excellence, with a passion for golf and a deep understanding of golf culture and partnerships.

Qualifications

• 6 to 8+ years in brand marketing at a consumer, lifestyle, or apparel brand.
• Golf fluency; you live in the golf category and understand the culture, brands, athletes, and content.
• Proven experience managing direct reports and talent programs.
• Ability to translate briefs into precise, on-brand executions across channels.

Responsibilities

• Serve as the intelligence layer behind briefs with channel performance data and audience insights.
• Contribute to seasonal planning and the brand calendar.
• Manage external partnerships post-brief and post-kickoff; own relationships and timelines.
• Own campaign reporting and share learnings with stakeholders and partners.
• Translate creative direction into on-brand output across consumer touchpoints.
• Develop the editorial calendar and strategy for Social Media.

Skills

Golf fluency

Brand marketing

People management

Cross-functional collaboration

Strategic planning

Communication

Tools

MONDAY

DAM

Job description

Bad Birdie seeks a Senior Brand Manager who will translate the Head of Brand’s direction into precise, on-brand execution across social, eComm, retail, and partnerships. You’ll guide the Social Media function, own influencer and athlete relationships, and ensure campaigns stay aligned with the brand across channels from day one.

You will lead a small team, develop channel strategies, and drive campaign excellence, with a passion for golf and a deep understanding of golf culture and partnerships.