Senior Golf Brand & Campaign Leader

Peter Millar; Raleigh (NC); On-site; USD 110,000 - 165,000; Full time

Job summary

Peter Millar in Raleigh, NC seeks a Sr. Integrated Marketing Manager, Golf to lead the strategic marketing direction for the golf category.

You will translate enterprise priorities into integrated plans, coordinate with Marketing, Creative, Merchandising, Sales, and Digital teams, and drive campaigns that elevate the brand in golf and lifestyle storytelling. The role requires deep knowledge of amateur and professional golf, premium apparel, and strong collaboration across departments to deliver

Qualifications

• Minimum 7–10 years of progressive brand, integrated marketing, sports marketing, or related experience.
• Experience leading complex 360-degree campaigns, major partnerships, and cross-functional teams.

Responsibilities

• Own the annual and long-range golf brand marketing strategy and campaign plans.
• Translate strategy into seasonal and moment-based plans, budgets, and KPIs.
• Lead integrated marketing for marquee golf moments, partnerships, and events.

Skills

Integrated marketing leadership

Golf industry knowledge

Brand strategy

Cross-functional collaboration

Campaign management

Education

Bachelor's degree in marketing, business, communications, sports management, or related field

Advanced degree (plus)

Tools

Microsoft Office

Web analytics tools

Marketing analytics platforms

Job description

Peter Millar in Raleigh, NC seeks a Sr. Integrated Marketing Manager, Golf to lead the strategic marketing direction for the golf category.

You will translate enterprise priorities into integrated plans, coordinate with Marketing, Creative, Merchandising, Sales, and Digital teams, and drive campaigns that elevate the brand in golf and lifestyle storytelling. The role requires deep knowledge of amateur and professional golf, premium apparel, and strong collaboration across departments to deliver