Golf Brand Lead | Integrated Marketing Strategy

Peter Millar LLC; Raleigh (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

Peter Millar LLC, based in Raleigh, NC, seeks a Senior Integrated Marketing Manager, Golf, to lead the brand’s golf marketing strategy and cross‑functional campaigns. You will shape budgets, partnerships, and calendar plans that connect on‑course authority with premium lifestyle storytelling.

The role requires deep knowledge of amateur and professional golf, premium brand building, and a customer‑service‑first approach. A Bachelor’s degree and 7–10 years of related experience are expected.

Qualifications

• Bachelor's degree in marketing, business, communications, sports management, or related field.
• 7–10 years of progressive brand, integrated marketing, sports marketing, or related experience.
• Experience leading complex 360‑degree campaigns, major partnerships, cross‑functional teams.

Responsibilities

• Own annual and long-range golf brand marketing strategy aligned with brand vision and business objectives.
• Translate strategy into seasonal and moment-based plans, calendars, briefs, audiences, budgets, and KPIs.
• Lead integrated golf campaigns for major events, partnerships, and calendar milestones.

Skills

Golf marketing

Brand strategy

Cross-functional leadership

Budget management

Analytics

Communication

Education

Bachelor's degree in marketing, business, communications, sports management, or related field

Job description

Peter Millar LLC, based in Raleigh, NC, seeks a Senior Integrated Marketing Manager, Golf, to lead the brand’s golf marketing strategy and cross‑functional campaigns. You will shape budgets, partnerships, and calendar plans that connect on‑course authority with premium lifestyle storytelling.

The role requires deep knowledge of amateur and professional golf, premium brand building, and a customer‑service‑first approach. A Bachelor’s degree and 7–10 years of related experience are expected.