Brand Strategy Architect & Insights Director

HireMinds, LLC; Kansas City (MO); Hybrid; USD 140,000 - 200,000; Full time

Job summary

HireMinds, LLC is seeking a Director of Insights & Brand Strategy to turn research and customer understanding into compelling brand and marketing strategies. The role sits at the intersection of research, customer insight and brand strategy, guiding brand positioning, architecture and multi-channel recommendations.

The candidate will lead cross-functional engagements, mentor teams, and drive strategic decisions across industries.

Qualifications

• 8+ years in brand strategy, consumer insights or related field.
• Agency or consulting experience preferred.
• Experience developing brand strategies for multiple clients or brands.
• Strong understanding of brand positioning and audience segmentation.
• Familiarity with qualitative and quantitative research methods.
• Ability to synthesize complex data into insights and recommendations.
• Experience translating strategy across channels and touchpoints.
• Excellent client-facing presentation, facilitation and consulting skills.
• Experience working with regulated or complex industries is a plus.
• Familiarity with research platforms such as Qualtrics, MRI-Simmons, Meltwater; AI tools helpful.

Responsibilities

• Lead development of brand, audience and campaign strategies grounded in insights and data.
• Translate qualitative and quantitative research into strategic recommendations.
• Lead engagements involving brand positioning, architecture, development and evolution.
• Develop audience insights informing messaging, creative and channel strategy.
• Partner with research, creative, media, analytics and client teams to ensure execution aligns with strategy.
• Develop strategic and creative briefs and evaluate work against strategy.
• Design and facilitate client workshops and strategic sessions.
• Present insights and strategic POVs to senior client stakeholders.
• Manage multiple client engagements across industries and challenges.
• Use research, analytics and AI tools to identify opportunities and improve decisions.
• Mentor junior team members with strategic guidance.

Skills

Brand strategy

Client-facing

Research methods

Brand positioning

Audience segmentation

Facilitation

Strategic storytelling

AI in research

Tools

Qualtrics

MRI-Simmons

Meltwater

Job description

HireMinds, LLC is seeking a Director of Insights & Brand Strategy to turn research and customer understanding into compelling brand and marketing strategies. The role sits at the intersection of research, customer insight and brand strategy, guiding brand positioning, architecture and multi-channel recommendations.

The candidate will lead cross-functional engagements, mentor teams, and drive strategic decisions across industries.