Strategy Director - Hybrid: Culture & Insights

UnitedMasters; New York (NY); Hybrid; USD 140,000 - 165,000; Full time

Job summary

UnitedMasters, the Translation division, is seeking a Strategy Director to lead brand insights and strategic direction in a fast-paced, culture-driven environment. This role emphasizes identifying core problems, guiding brand positioning, and managing client engagements with a collaborative team of data strategists and creatives.

The position requires a minimum of 6+ years in strategy, with strong storytelling, research, and communication capabilities.

Qualifications

• 6+ years of strategy and brand development experience.
• Experience with consumer research, social strategy, and comms planning.
• Passion for insights, innovation, and growing client relationships.

Responsibilities

• Ensure quality and clarity of audience, cultural, and brand insights.
• Identify the real problem behind briefs and define the why/how.
• Guide brand positioning and inform messaging and channel strategy.
• Lead day-to-day client and project engagements across key accounts.
• Collaborate with data strategists, planners, and creatives to shape responses.
• Build relationships internally and externally to inspire work.
• Oversee junior team output to meet goals.
• Contribute to the company’s intellectual capital on audience and culture insights.

Skills

Storytelling

Communication

Quantitative skills

Research skills

Self-motivated

Curious about culture

Job description

UnitedMasters, the Translation division, is seeking a Strategy Director to lead brand insights and strategic direction in a fast-paced, culture-driven environment. This role emphasizes identifying core problems, guiding brand positioning, and managing client engagements with a collaborative team of data strategists and creatives.

The position requires a minimum of 6+ years in strategy, with strong storytelling, research, and communication capabilities.