Brand Strategy Lead: Insight-Driven, Human-Centered

Struck; Salt Lake City (UT); Sur place; USD 85 000 - 115 000; Plein temps

Résumé du poste

STRUCK is seeking a Brand Strategist who understands that great strategy starts with people. You explore how brands earn relevance and how experiences shape behavior, connecting research, insight, creativity, and business goals to uncover opportunities that move clients forward.

You will lead discovery and research for complex engagements, develop brand positioning and customer journeys, plan workshops, and synthesize data into actionable recommendations.

Qualifications

• 3+ years of experience in strategy within an agency, consulting, innovation, or brand environment.
• Proven experience leading strategy for complex brands and multidisciplinary projects.
• Brand positioning and messaging architecture experience.
• Customer experience strategy and journey mapping.
• Workshop facilitation and insight synthesis with strong storytelling.

Responsabilités

• Lead strategic discovery and research for complex client engagements.
• Develop brand positioning, messaging frameworks, audience definitions, customer journeys, and strategic recommendations.
• Plan and facilitate client workshops, stakeholder interviews, and collaborative working sessions.
• Design and execute primary and secondary research initiatives.
• Synthesize qualitative and quantitative research into compelling insights and actionable recommendations.
• Develop creative briefs, experience strategies, and strategic frameworks that guide cross-functional teams.
• Partner with Creative Directors, Client Partners, Designers, and Producers throughout project lifecycles.
• Shape new business opportunities with strategic thinking in pitches and discovery conversations.
• Evolve STRUCK's strategy processes, templates, methodologies, and thought leadership.
• Identify opportunities to integrate emerging research methods, AI tools, and innovation practices.

Connaissances

Insight-driven

Human-centered

Strategic lead

Facilitator

Systems thinking

Collaborator

Curious

Description du poste

STRUCK is seeking a Brand Strategist who understands that great strategy starts with people. You explore how brands earn relevance and how experiences shape behavior, connecting research, insight, creativity, and business goals to uncover opportunities that move clients forward.

You will lead discovery and research for complex engagements, develop brand positioning and customer journeys, plan workshops, and synthesize data into actionable recommendations.