Director, Insights & Strategy (Brand)

HireMinds, LLC; Cleveland (OH); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Healthcare coverage

Employee stock ownership plan (ESOP)

401(k) matching

Health and wellness stipends

Flexible paid time off

Paid volunteer time

Job summary

HireMinds, LLC is seeking a Director of Insight & Strategy to turn research, data, and audience insights into actionable brand and marketing strategies. This client-facing role connects what we learn about audiences with brand impact and marketing direction, requiring strong storytelling and strategic communication.

You will guide cross-disciplinary teams across clients and industries, shaping strategy, guiding creative, and driving informed business decisions while embracing AI tools to enhance

Qualifications

• 8+ years in marketing, account planning, or brand strategy
• Experience leading qualitative and quantitative research projects
• Ability to translate research into actionable insights and strategy
• Proficient in presenting insights to diverse audiences

Responsibilities

• Lead and supervise qualitative and quantitative research to uncover audience insights
• Translate data into brand positioning, audience strategy, and campaign plans
• Develop strategies across paid, earned, owned, and shared media
• Collaborate with creative, media, analytics, and account teams to implement recommendations
• Lead client conversations, workshops, and present findings to stakeholders
• Create compelling narratives and presentations for complex data
• Guide measurement and reporting to identify opportunities for future strategy
• Incorporate AI and emerging tools to enhance research quality and impact
• Act as strategic advisor and challenge conventional thinking when needed
• Identify opportunities to expand insights and strategy services
• Mentor and develop team members within Insight & Strategy
• Travel occasionally as needed

Skills

Marketing strategy

Research leadership

Data analytics

Audience insights

Communication & storytelling

Education

Bachelor's degree in Marketing, Business, or related field

Tools

MRI-Simmons

Meltwater

Claude AI

Microsoft Copilot

ChatGPT

Job description

A purpose-driven, employee-owned marketing agency is seeking a Director of Insight & Strategy. The agency brings together strategy, creativity, technology, and communications to help organizations solve complex business challenges.

With a belief that business can be a force for good, the agency combines innovative thinking, data-driven insights, and creative problem-solving to help organizations build stronger brands and drive meaningful impact.

About the Role

The agency is seeking a Director of Insight & Strategy to turn research, data, and audience insights into actionable brand and marketing strategies.

This is a client-facing strategic role for someone who can connect the dots between what we learn about audiences, what it means for a brand, and how those insights should shape marketing and communications. The ideal candidate brings strong research and analytical skills, strategic thinking, and the ability to communicate recommendations in a compelling way.

You will work across a variety of clients and industries, partnering with multidisciplinary teams to develop strategies, guide creative direction, and help clients make informed decisions.

What You'll Do

• Lead qualitative and quantitative research initiatives, including primary and secondary research, to uncover audience insights and market opportunities.
• Translate research, data, and analytics into actionable recommendations for brand positioning, audience strategy, campaign planning, and the broader customer experience.
• Develop and oversee strategies across paid, earned, owned, and shared media.
• Partner with creative, media, analytics, and account teams to bring strategic recommendations to life.
• Lead client conversations, facilitate workshops, and present research findings and strategic recommendations to diverse audiences.
• Develop compelling presentations and narratives that make complex information clear, relevant, and actionable.
• Guide measurement and performance reporting, using data to identify opportunities and inform future strategy.
• Incorporate AI and emerging tools into research, analysis, and strategy development to improve the quality and impact of the work.
• Serve as a trusted strategic advisor, bringing an informed point of view and challenging conventional thinking when appropriate.
• Identify opportunities to expand insight and strategy services across existing client relationships.
• Mentor and develop team members within the Insight & Strategy group.

What We're Looking For

• 8+ years of experience in marketing, account planning, communications, brand strategy, data analytics, consulting, or a related field.
• Experience leading and managing qualitative and quantitative research projects.
• Ability to translate research and data into actionable insights and strategic recommendations.
• Experience using data and AI tools such as MRI-Simmons, Meltwater, Claude AI, Microsoft Copilot, and ChatGPT.
• Strong strategic thinking, communication, presentation, and storytelling skills.
• Experience working collaboratively across teams and advising clients on strategic opportunities.
• Experience in healthcare or pharmaceuticals is strongly preferred but not required.
• Experience in agriculture, energy, or sustainability is strongly preferred but not required.
• Willingness to travel occasionally.

Why Consider This Opportunity?

This opportunity offers the chance to do meaningful work alongside a collaborative, curious, and entrepreneurial team at a 100% employee-owned agency that believes its people should share in the success they help create.

Benefits

• healthcare coverage
• an employee stock ownership plan (ESOP)
• 401(k) matching
• health and wellness stipends
• flexible paid time off
• paid volunteer time

Candidates must be authorized to work in the US.