Creative Strategy Director — Hybrid Leadership & Impact

Content Creators; New York (NY); Hybrid; USD 125,000 - 139,000; Full time

Benefits offered by this job

Salary: $125,000-$139,000

Hybrid work environment

Career growth programs

Excellent health benefits

Job summary

M Booth is seeking a Creative Strategy Director to lead strategic planning at the crossroads of culture and brand. You will mentor staff, partner with cross-functional teams, and drive innovative campaigns for key accounts.

This role sits on the Creative Strategy and Planning team, reporting to the VP Strategy Director, with a focus on elevating creative and strategic initiatives and influencing client outcomes.

Qualifications

• 8-10 years of strategy experience at creative agencies, experiential/PR/digital, or brand-side.
• 3-5 years of leadership experience managing accounts and mentoring staff.
• Strong portfolio of breakthrough strategies and cross-category concepts that drive results.

Responsibilities

• Lead strategic planning on key integrated accounts with autonomy to develop disruptive ideas.
• Create inspiring briefs translating cultural insights into campaigns.
• Collaborate with Research, Insights and Analytics to lead campaign learning agendas.
• Participate in interagency planning sessions and lead brainstorms with clients and partners.
• Oversee primary and secondary research plans to segment audiences and uncover opportunities.
• Develop concepts that connect to brand strategies across internal teams and clients.
• Present data-driven, strategic brand recommendations to clients.

Skills

Strategy leadership

Independent work

Brand strategy

Cultural trend analysis

Gen Z understanding

Storytelling

Client consulting

Digital fluency

Job description

M Booth is seeking a Creative Strategy Director to lead strategic planning at the crossroads of culture and brand. You will mentor staff, partner with cross-functional teams, and drive innovative campaigns for key accounts.

This role sits on the Creative Strategy and Planning team, reporting to the VP Strategy Director, with a focus on elevating creative and strategic initiatives and influencing client outcomes.