Brand Strategy & Activation Lead

Bimbo Bakeries USA; Irving (TX); Hybrid; USD 80,000 - 100,000; Full time

Job summary

Bimbo Bakeries USA is seeking a Brand Partner who will work closely with assigned Brand teams to achieve annual business goals. This role involves overseeing the entire creative development process for brand campaigns, ensuring they are distinctive and aligned with organization strategies.

The ideal candidate should have 4+ years of experience in agency and/or brand roles, with a strong background in marketing. A bachelor's degree in Marketing or a related field is required, and understanding of Consumer Packaged Goods (CPG) is a plus.

Qualifications

• 4+ years of relevant experience in agency and/or brand roles.
• Consumer Packaged Goods (CPG) experience is preferred.
• Understanding of campaign production.

Responsibilities

• Partner with assigned Brand teams to achieve annual business goals.
• Responsible for end-to-end creative development process.
• Guide creative asset production process through pre-production, shoot, and post-production.

Skills

Creative agency experience

Brand creative experience

Strong project management

Effective verbal and written communication

Education

Bachelor's degree in Marketing or related field

Master's degree

Job description

Bimbo Bakeries USA is seeking a Brand Partner who will work closely with assigned Brand teams to achieve annual business goals. This role involves overseeing the entire creative development process for brand campaigns, ensuring they are distinctive and aligned with organization strategies.

The ideal candidate should have 4+ years of experience in agency and/or brand roles, with a strong background in marketing. A bachelor's degree in Marketing or a related field is required, and understanding of Consumer Packaged Goods (CPG) is a plus.