Brand Strategy & P&L Lead, Innovation

Bimbo Bakeries USA; Irving (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Bimbo Bakeries USA is seeking a Senior Director of Marketing in Irving, Texas who will lead the development and execution of the marketing plan for the brand. The ideal candidate will create strategies to position the brand effectively and manage key initiatives while owning the brand’s P&L.

The role requires strong collaboration with sales, operational groups, and cross-functional teams to drive successful execution and innovation pipeline development.

Qualifications

• 10+ years of experience in consumer packaged goods (CPG) or related fields.
• Experience managing multiple direct reports.
• Excellent written, oral, and formal communication skills.

Responsibilities

• Lead marketing plan development and execution for BBU’s Brand.
• Collaborate with operational groups to ensure strategy execution.
• Analyze market data to develop a strategic vision for the brand.

Skills

Project management skills

Cross-functional team leadership

Market analysis

Strategic planning

Creative problem solving

Education

Bachelor's Degree

MBA Preferred

Job description

Bimbo Bakeries USA is seeking a Senior Director of Marketing in Irving, Texas who will lead the development and execution of the marketing plan for the brand. The ideal candidate will create strategies to position the brand effectively and manage key initiatives while owning the brand’s P&L.

The role requires strong collaboration with sales, operational groups, and cross-functional teams to drive successful execution and innovation pipeline development.