Respiratory Marketing Lead for COPD Growth

Merck & Co.; Philadelphia (Philadelphia County); Hybride; USD 142 000 - 224 000; Plein temps

Avantages offerts par ce poste

Medical, Dental, Vision

401(k)

Paid holidays

Résumé du poste

Merck & Co. in the United States is seeking an Associate Director, U.S. Respiratory Marketing to lead integrated consumer marketing strategies focused on patient acquisition and brand growth.

You will partner with consumer media, market research, patient support, and agencies to deliver omnichannel campaigns across TV, digital, and on-site channels, translating insights into actionable plans.

Travel up to 10–20% is expected as part of cross-functional collaboration.

Qualifications

• Bachelor's degree or equivalent (BA/BS) required.
• Minimum of 5 years combined experience in healthcare, pharmaceutical industry including: sales, marketing, market research, or sales/marketing support or other relevant role.
• Travel 10-20%.

Responsabilités

• Lead the development and execution of consumer marketing strategies that support respiratory product growth, including disease awareness and patient ask.
• Translate insights and market data into actionable marketing strategies and recommendations.
• Develop audience segmentation and messaging aligned with target patient populations.
• Partner with media, analytics, and agency teams for omnichannel engagement across TV, digital, social, search, and more.
• Collaborate with cross-functional teams to ensure compliant, timely marketing programs.

Connaissances

Brand Marketing

Consumer Marketing

Market Research

Omnichannel Marketing

Strategic Thinking

Formation

Bachelor's degree

Description du poste

Merck & Co. in the United States is seeking an Associate Director, U.S. Respiratory Marketing to lead integrated consumer marketing strategies focused on patient acquisition and brand growth.

You will partner with consumer media, market research, patient support, and agencies to deliver omnichannel campaigns across TV, digital, and on-site channels, translating insights into actionable plans.

Travel up to 10–20% is expected as part of cross-functional collaboration.