Brand Marketing Lead, Content & Growth

Apr Supply; Weavertown (PA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Vacation and sick days

401K plan

Competitive pay

Job summary

APR Supply Co. is seeking a seasoned Brand & Content Marketing professional to own APR’s messaging across channels, from website to print and events.

You will craft and manage content strategies, write across formats, and ensure brand consistency while partnering with ecommerce and sales teams for growth. Candidate will leverage generative AI to scale output, develop editorial calendars, and measure performance with clear KPIs.

Qualifications

• 5+ years of brand and content marketing experience, ideally in B2B.
• Demonstrated ability to write across formats—short-form social, long-form thought leadership, sales collateral, video scripts, executive communications.
• Hands-on experience using generative AI tools to scale content production while maintaining quality and brand consistency.
• Proven brand stewardship: building or evolving guidelines, voice, and visual identity, and getting an organization to actually use them.
• Comfort partnering with digital marketing and eCommerce teams to feed their channels rather than running them.

Responsibilities

• Serve as day-to-day steward of the APR brand across website, social, email, print, video, events, sales collateral, and branch signage.
• Develop and own APR's content strategy and editorial calendar aligned with major moments and campaigns.
• Write, edit, and produce a significant portion of APR's content across formats and channels.
• Manage content from concept through publication, including research, interviews, drafting, approvals, and production coordination.
• Collaborate with sales, training, and vendors to translate expertise into useful customer communications and collateral.
• Measure impact with KPIs, report on content performance, and optimize based on data and audience insights.
• Leverage AI tools responsibly to scale production while preserving quality and brand voice.

Skills

Brand marketing

Content marketing

Copywriting

Generative AI

SEO

Editorial calendars

Cross-functional collaboration

Project management

B2B marketing

Content strategy

Job description

APR Supply Co. is seeking a seasoned Brand & Content Marketing professional to own APR’s messaging across channels, from website to print and events.

You will craft and manage content strategies, write across formats, and ensure brand consistency while partnering with ecommerce and sales teams for growth. Candidate will leverage generative AI to scale output, develop editorial calendars, and measure performance with clear KPIs.