Brand Marketing Lead — Content & Brand Strategy

Apr Supply; Lebanon (Lebanon County); Sur place; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Health insurance

Vacation and sick days

401K plan

More benefits

Résumé du poste

APR Supply Co. seeks a senior brand and content marketing leader to own our content strategy, brand voice, and multi-channel storytelling.

You will write and edit customer emails, social posts, case studies, catalogs, and sales materials, while guiding a calendar of campaigns, events, and product launches. You will partner with eCommerce, Sales, andVendor teams to drive digital adoption and measurable growth.

Qualifications

• 5+ years of brand and content marketing in B2B environments.
• Ability to write across formats: social, long-form, sales collateral, video scripts.
• Experience using generative AI to scale content while preserving quality.
• Proven brand stewardship: guidelines, voice, visual identity adoption.
• Strong collaboration with digital marketing and eCommerce teams.

Responsabilités

• Serve as day-to-day steward of APR's brand across channels and campaigns.
• Develop and own APR's content strategy and editorial calendar.
• Write, edit, and produce a significant share of content; manage from concept to publication.
• Collaborate with Sales, Training, Events, and Vendors to create aligned content.
• Plan content for events, promotions, and product launches; measure impact.
• Establish KPIs, report on content performance and brand indicators.
• Leverage AI tools to increase output while maintaining quality and brand voice.

Connaissances

Brand management

Content marketing

Editorial calendars

SEO

AI tooling

Cross-functional collaboration

Outils

Generative AI tools

CMS / content platforms

Description du poste

APR Supply Co. seeks a senior brand and content marketing leader to own our content strategy, brand voice, and multi-channel storytelling.

You will write and edit customer emails, social posts, case studies, catalogs, and sales materials, while guiding a calendar of campaigns, events, and product launches. You will partner with eCommerce, Sales, andVendor teams to drive digital adoption and measurable growth.