Growth Editorial Lead - AI-Driven Content Strategy

Aprio; Atlanta (GA); Hybrid; USD 114,000 - 171,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

Flexible working environment including

Remote and hybrid options

401k with Profit Sharing

Tuition Assistance Program

Job summary

Aprio, a Top 20 CPA and advisory firm, seeks an editorial-focused marketer to own content and campaigns across formats. You will manage production for articles, guides, e-books, and web content while ensuring a consistent, on-brand voice.

You will leverage AI to accelerate drafting and research, collaborate with subject-matter experts, and translate content performance into measurable business results. This hybrid role offers strong growth and benefits.

Qualifications

• 5+ years in communications, marketing, editorial, and/or demand generation, ideally in B2B, professional services, or financial services.
• Excellent writing and editing, and a good eye for what makes content genuinely worth reading.
• Comfort with AI tools and real eagerness to build with them – experience with generative AI.
• Hands‑on campaign experience across email, social, web, and SEO.
• A working understanding of how AI answer engines (GEO/AEO).
• Strong organizational skills.
• A collaborative style and the credibility to work with subject-matter specialists.

Responsibilities

• Editorial Engine: Manage the content calendar and production pipeline, keeping a steady flow of high-quality, on-brand perspectives across formats; articles, guides, e-books, one-pagers, web, and social.
• Write, draft, edit, and elevate work so every piece sounds unmistakably like Aprio.
• Execute demand and lead-generation campaigns across industries and service lines, mapped to buyer intent and timely moments such as tax season, new legislation, and year-end planning.
• Create full campaigns - amplify ideas across multiple channels.
• Develop and direct AI agents for research, drafting, repurposing, and distribution — with human-led judgment, editing, and brand building.
• Help sharpen prompts, templates, and ways of working that help the team move faster without losing quality.
• Uphold Aprio’s voice across everything you touch, and partner with our specialists and the National Tax Office to get the details right.
• Keep a human in the loop on technical tax and audit content, with care for accuracy and compliance.
• Utilize analytics to assess and determine editorial production across website performance, search optimization, client engagement, pipeline contribution, and AI-search visibility.
• Build and own reporting systems that translate content performance into measurable business results and strategic insights.

Skills

Writing & Editing

AI Tools

Campaign Management

Cross-functional Collaboration

SEO & Web Content

Project Management

Tools

HubSpot

Salesforce

CRM

Job description

Aprio, a Top 20 CPA and advisory firm, seeks an editorial-focused marketer to own content and campaigns across formats. You will manage production for articles, guides, e-books, and web content while ensuring a consistent, on-brand voice.

You will leverage AI to accelerate drafting and research, collaborate with subject-matter experts, and translate content performance into measurable business results. This hybrid role offers strong growth and benefits.