Brand & Content Lead — AI-Driven Growth & SEO

Afsvision; Exton (PA); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Automated Financial Systems, LLC is seeking a Senior Manager, Content & Brand Marketing to lead the development of our brand and content strategy in a regulated banking technology environment. The role owns the content engine, SEO, and cross-functional alignment with Demand Generation, Product Marketing, and Sales to drive pipeline and retention.

The incumbent will build and scale a content function, manage website copy and on-page SEO, lead PR and media outreach, and maintain brand standards

Qualifications

• 5+ years of content marketing, brand, or communications — ideally in B2B SaaS or enterprise technology.
• Exceptional writing and editing skills across formats: long-form thought leadership, social, scripts, email, and product collateral.
• Hands-on experience using AI tools to scale content production without sacrificing quality or accuracy.
• Working knowledge of SEO principles and content performance measurement tools.
• Experience managing PR and media relationships — placing stories in trade publications and maintaining a proactive media program.
• Experience building or maintaining brand standards and ensuring consistency across a portfolio of assets and channels.
• Familiarity with or interest in banking, financial services, or regulated technology market preferred.

Responsibilities

• Build and run an AI-native content engine capable of producing high-quality thought leadership, product content, and demand-supporting assets at consistent velocity.
• Own website copy and on-page SEO in close partnership with the Demand Generation team — ensuring content drives organic traffic and supports inbound pipeline.
• Manage the LinkedIn content calendar and grow AFS's organic social presence among commercial lending decision-makers.
• Produce whitepapers, guides, case studies, video scripts, and blog content that educate the market and support the funnel at every stage.
• Lead PR and media relations — place AFS in relevant banking industry publications, manage press releases, and build relationships with trade media covering commercial lending technology.
• Own and steward AFS brand standards, voice, and visual consistency across all internal and external assets.
• Create and manage nurture email content in close partnership with the Demand Generation team.
• Support product marketing with content execution for product launch campaigns, including collateral production and sales enablement asset creation.
• Track content performance using SEO and engagement metrics — report on organic reach, content-influenced pipeline, and traffic trends to the CBIO.
• Build and maintain an editorial calendar aligned to demand generation programs, product launches, conference calendar, and market events.

Skills

Content marketing

Brand management

Editing/writing

AI content tools

SEO basics

PR & media relations

Regulated industry awareness

Education

Bachelor's degree in marketing, communications, journalism, or related field

Tools

ChatGPT

Claude

Jasper

Google Search Console

Ahrefs

Job description

Automated Financial Systems, LLC is seeking a Senior Manager, Content & Brand Marketing to lead the development of our brand and content strategy in a regulated banking technology environment. The role owns the content engine, SEO, and cross-functional alignment with Demand Generation, Product Marketing, and Sales to drive pipeline and retention.

The incumbent will build and scale a content function, manage website copy and on-page SEO, lead PR and media outreach, and maintain brand standards