Brand Marketing Manager

Apr Supply; Weavertown (PA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Vacation and sick days

401K plan

Competitive pay

Job summary

APR Supply Co. is seeking a seasoned Brand & Content Marketing professional to own APR’s messaging across channels, from website to print and events.

You will craft and manage content strategies, write across formats, and ensure brand consistency while partnering with ecommerce and sales teams for growth. Candidate will leverage generative AI to scale output, develop editorial calendars, and measure performance with clear KPIs.

Qualifications

• 5+ years of brand and content marketing experience, ideally in B2B.
• Demonstrated ability to write across formats—short-form social, long-form thought leadership, sales collateral, video scripts, executive communications.
• Hands-on experience using generative AI tools to scale content production while maintaining quality and brand consistency.
• Proven brand stewardship: building or evolving guidelines, voice, and visual identity, and getting an organization to actually use them.
• Comfort partnering with digital marketing and eCommerce teams to feed their channels rather than running them.

Responsibilities

• Serve as day-to-day steward of the APR brand across website, social, email, print, video, events, sales collateral, and branch signage.
• Develop and own APR's content strategy and editorial calendar aligned with major moments and campaigns.
• Write, edit, and produce a significant portion of APR's content across formats and channels.
• Manage content from concept through publication, including research, interviews, drafting, approvals, and production coordination.
• Collaborate with sales, training, and vendors to translate expertise into useful customer communications and collateral.
• Measure impact with KPIs, report on content performance, and optimize based on data and audience insights.
• Leverage AI tools responsibly to scale production while preserving quality and brand voice.

Skills

Brand marketing

Content marketing

Copywriting

Generative AI

SEO

Editorial calendars

Cross-functional collaboration

Project management

B2B marketing

Content strategy

Job description

With 43 locations throughout Pennsylvania, New Jersey, Maryland and Delaware and a team over 480 strong, APR Supply Co. is a premier full-service distributor of plumbing, HVAC and hydronic supplies. We seek talented, enthusiastic, and customer-focused individuals to join our team.

Why You’ll Love Us:

At APR Supply, we believe great work starts with strong relationships. As a family-owned distributor, we are committed to long-term growth—for our customers and our teammates.

You will find meaningful work, opportunities to grow, modern tools that support your success, and a team that values accountability, excellence, and results. We offer competitive pay, strong benefits, and the stability of a company that invests in its people for the long haul. Our benefits package includes health insurance, vacation and sick days, 401K plan, and much more.

Core Responsibilities:

Brand Voice & Identity

• Serve as the day-to-day steward of the APR brand across owned channels, including website, social, email, print, video, events, sales collateral, branch signage, and trade shows.
• Maintain and evolve APR's brand guidelines, visual identity, messaging framework, and tone of voice.
• Translate APR's positioning—“In Your Corner. Always.,” contractor-first, branch-driven—into clear, repeatable messaging for different audiences and channels.
• Regularly audit APR's customer-facing touchpoints and materials for brand consistency and identify opportunities to strengthen how the brand is expressed.
• Develop recommendations and lead implementation of brand updates across marketing materials and channels.
• Create practical tools, templates, messaging, and guidelines that enable branch teams, internal partners, and approved external partners to apply the APR brand consistently.
• Track quarterly brand health among contractors and branch teams, including awareness, preference, and NPS, and report findings and recommendations.

Content Strategy, Creation & Production

• Develop and own APR's content strategy, translating business and marketing priorities into content themes, plans, campaigns, and measurable objectives.
• Develop and maintain an integrated editorial calendar aligned with APR's major moments, including buying shows, customer trips, acquisition launches, seasonal campaigns, product introductions, and other business priorities.
• Personally write, edit, and produce a significant portion of APR's content, including customer emails, social posts, blog posts, case studies, video scripts, catalogs, sales sheets, presentations, internal communications, and executive talking points.
• Manage content from concept through publication, including research, subject-matter interviews, drafting, editing, approvals, production coordination, and measurement.
• Proactively identify content opportunities and develop the assets needed to support them.
• Ensure content is accurate, polished, on-brand, audience-appropriate, and ready for publication.
• Write with a contractor in mind: plainspoken, useful, credible, no jargon, no fluff.
• Repurpose strong ideas across channels and formats to maximize the value and reach of APR's content.
• Use generative AI and other tools to increase content-production capacity while maintaining strong editorial judgment, accuracy, quality, and brand consistency.

Cross-Functional Partnership& eCommerce & Omnichannel

• Partner closely with the Director of eCommerce & Omnichannel and team to develop content that supports digital adoption, customer engagement, and eCommerce growth.
• Provide brand-aligned copy, messaging, and creative for email, web, digital campaigns, lifecycle communications, and other digital experiences.
• Use channel performance and customer insights to continually improve content.

Vendor Partnerships

• Partner with the Vendor Partnerships Manager, who owns vendor relationships, co-op strategy, and vendor-funded marketing programs.
• Develop and review content and creative for vendor-supported campaigns to ensure APR's customer needs, brand voice, and positioning remain central.
• Translate vendor and product information into compelling APR-branded customer communications.

Events

• Partner with the Events Manager to develop the brand and content experience surrounding APR events, as necessary.
• Develop pre-event promotion, event messaging and creative, social content, presentations, signage, and post-event storytelling and follow-up.
• Plan for content capture and storytelling around major APR events so that event experiences extend beyond the show floor.

Sales & Training

• Partner with Sales and Training to understand customer needs and translate subject-matter expertise into useful, field-ready content.
• Develop sales collateral, talking points, customer-facing materials, presentations, training-support materials, and other content that helps APR teams communicate the company's value.
• Interview internal subject-matter experts as needed to turn technical knowledge and customer insight into clear, compelling content.

Measurement & Reporting

• Establish meaningful KPIs for APR's brand and content programs.
• Report monthly on content production, performance, audience engagement, and brand indicators.
• Track downstream contribution to digital-adoption goals—including campaign-driven portal traffic, email engagement, and social reach, in partnership with the eCommerce team.
• Maintain a simple, visible brand and content scorecard that the Marketing team and senior leadership can reference.
• Use performance data to identify what APR should continue, improve, test, or stop.
• Track and continually improve the productivity gains generated through responsible use of AI and other content-production tools.

Qualifications

Required

• 5+ years of brand and content marketing experience, ideally in B2B.
• Demonstrated ability to write across formats — short-form social, long-form thought leadership, sales collateral, video scripts, executive communications. A portfolio is expected.
• Hands-on experience using generative AI tools to scale content production while maintaining quality and brand consistency.
• Proven brand stewardship: building or evolving guidelines, voice, and visual identity, and getting an organization to actually use them.
• Comfort partnering with digital marketing and eCommerce teams to feed their channels rather than running them.
• Strong project management and self-direction. This role has no direct reports and will produce most assets directly or through agencies and freelancers.
• Demonstrated experience developing editorial calendars and managing content from concept through production and publication.

Preferred

• HVAC, plumbing, hydronics, or industrial distribution experience.
• Experience marketing to contractors, tradespeople, or other field-based B2B audiences.
• Background working inside a family-owned or branch-driven business.
• Experience translating technical or product information into accessible customer-facing content.

Experience

Required

• Demonstrated ability to collaborate cross-functionally with eCommerce, sales, and operations teams.
• Working knowledge of SEO, email automation, and analytics, with the ability to interpret funnel performance and translate data into actionable insights.
• 5 years in B2B marketing with hands-on ownership of brand, content, and digital channels.

Equal Opportunity Employer
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