Growth Editorial Strategy Lead

NextGenEnergyJobs; Atlanta, Northern (GA, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Aprio is seeking an experienced editorial and marketing professional to lead content strategy and production across multiple formats. You will guide high-quality, on-brand material and manage AI-enabled workflows with careful human oversight.

The role focuses on demand generation, campaign execution across channels, and aligning content to buyer intent during tax seasons and year-end planning. You will collaborate with subject-matter experts, refine templates, and develop reporting to measure

Qualifications

• 5+ years in communications, marketing, editorial, and/or demand generation, ideally in B2B, professional services, or financial services.
• Excellent writing and editing, and a good eye for what makes content genuinely worth reading.
• Comfort with AI tools and real eagerness to build with them - experience with generative AI.
• Hands-on campaign experience across email, social, web, and SEO.
• A working understanding of how AI answer engines (GEO/AEO).
• Strong organizational skills.
• A collaborative style and the credibility to work with subject-matter specialists.
• Background in accounting, tax, or another regulated professional-services environment.
• Experience in developing AI agents, infusing process automation to enhance editorial programs
• Familiarity with marketing automation and CRM (e.g. HubSpot or Salesforce).
• Comfort with multimedia or design tools, or experience directing creative.
• Experience with industry or vertical marketing.

Responsibilities

• Editorial Engine
• Manage the content calendar and production pipeline, keeping a steady flow of high-quality, on-brand perspectives across formats; articles, guides, e-books, one-pagers, web, and social.
• Write, draft, edit, and elevate work so every piece sounds unmistakably like Aprio.
• Execute demand and lead-generation campaigns across industries and service lines, mapped to buyer intent and timely moments such as tax season, new legislation, and year-end planning.
• Create full campaigns - amplify ideas across multiple channels
• Develop and direct AI agents for research, drafting, repurposing, and distribution - with human-led judgment, editing, and brand building.
• Help sharpen prompts, templates, and ways of working that help the team move faster without losing quality.
• Uphold Aprio's voice across everything you touch, and partner with our specialists and the National Tax Office to get the details right.
• Keep a human in the loop on technical tax and audit content, with care for accuracy and compliance.
• Utilize analytics to assess and determine editorial production across website performance, search optimization, client engagement, pipeline contribution, and AI-search visibility.
• Build and own reporting systems that translate content performance into measurable business results and strategic insights.

Skills

Editorial

Marketing

Communications

Demand generation

AI tools

Campaign experience

SEO

CRM

Collaboration

Industry knowledge

Tools

HubSpot or Salesforce

Job description

Aprio is seeking an experienced editorial and marketing professional to lead content strategy and production across multiple formats. You will guide high-quality, on-brand material and manage AI-enabled workflows with careful human oversight.

The role focuses on demand generation, campaign execution across channels, and aligning content to buyer intent during tax seasons and year-end planning. You will collaborate with subject-matter experts, refine templates, and develop reporting to measure