Assistant Brand Manager - Dewars

Bacardi; Miami (FL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive Pay Package

Retirement/Pension Plan

Medical Insurance

Paid Time Off

Employee Assistance Programs

Inclusive leave policies

Job summary

Bacardi is seeking an Assistant Brand Manager in Miami to help build and execute consumer-focused brand plans. You will work across Customer Marketing, Sales, Finance and Insights to analyze data and deliver programs that drive brand performance.

You will collaborate with teams, manage budgets, and support multi-channel initiatives while developing leadership and presentation skills in a dynamic, growth-oriented environment.

Qualifications

• Bachelor’s degree in Marketing or related field; MBA would be ideal.
• 2-4 years of experience in brand management or agency experience.
• Experience leading multiple marketing projects cross-functionally.
• Ability to analyze information (e.g., Nielsen data) to prepare reports and recommendations.
• Strong budget management and ability to optimize spend.
• Passionate, innovative, and consumer-centric marketer.
• Possesses founder mentality: organized, independent, multitasking, ethical and professional.

Responsibilities

• Support and participate in building the annual Brand Integrated Activity Plan (IAP) with insights and recommendations.
• Execute in-market Brand IAPs, bringing consumer-facing activities to life with excellence.
• Support brand initiatives across channels (experiential, media, sponsorships, e‑commerce, POS).
• Perform monthly brand performance analysis and help meet revenue, profitability, share, and equity targets.
• Manage an A&P budget and optimize ROI with insights to measure performance.
• Collaborate with Customer Marketing, Commercial Sales, distributors and agencies for trade activities.

Skills

Brand management

Cross-functional collaboration

Budget management

Data-driven分析

Presentation skills

Entrepreneurial mindset

Education

Bachelor’s degree in Marketing or related field

MBA would be ideal

Job description

YOUR OPPORTUNITY

As an Assistant Brand Manager, you will begin building your legacy and create a strong foundation for brand management. You will collaborate and have tremendous exposure cross-functionally with Customer Marketing, Sales, Finance, and Insights teams to strategize, analyze. plan and execute consumer programs to achieve optimal brand performance.

About You

You are an aspiring marketer with an entrepreneurial mindset and the tenacity to deliver brand performance. You are a cultural builder and thrive on building successful relationships with Bacardi employees, distributors, agencies, and customers to support the growth of your brand. You are adaptable and have the willingness to learn from your mistakes. You will be based in Miami, Florida.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Support and participate in building the annual Brand Integrated Activity Plan (IAP) by providing valuable insights and present compelling recommendations to senior management.
• Execute annual in-market Brand Integrated Activity Plans (IAP) by bringing to life consumer-facing Brand activities, big and small, with excellence
• Support key brand initiatives across multiple channels (e.g., experiential, media, sponsorships, e-commerce, POS) and ensure all brand assets in market adhere to global brand guidelines and local social responsibility policies and regulations.
• Perform monthly brand performance analysis and responsible for brand performance targets in market (revenue, profitability, share, equity) working closely with financial performance team.
• Manage an A&P budget assigned to you and making impactful decisions that minimizes costs but optimizes return on investments working closely with Consumer Insights to ensure we measure and evaluate the performance of brand activities to optimize A&P spend.
• Collaborate cross-functionally with Customer Marketing, Commercial Sales teams, distributor partners and external agencies to deliver exceptional trade activities by market and by channel.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Bachelor’s degree in Marketing or related field; MBA would be ideal.
• Ideally you will have 2-4 years of experience in brand management or agency experience
• You have experience and a passion for leading multiple marketing projects working cross-functionally with multiple teams.
• You can analyze available information (e.g. Nielsen data) for the purposes of preparing reports, presentations, coordinating efforts, recommendations and solving problems to grow the brand.
• You are skilled at budget management and have demonstrated success in previous roles.
• You are a passionate, innovative, and creative marketer eager to put the consumer at the heart of all activities first to achieve results.
• By living a Founder’s mentality, you are well organized, an independent thinker, like to multitask and are confident in your ability to conduct yourself in an ethical and professional manner consistent with our company values.
• You are an influential communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives, Bacardi primos, vendors and customers (both internal and external) at all levels of an organization.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self‑awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first‑time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well‑being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.