Brand Manager: Growth & Insights (CPG)

Aquent; Stamford (CT); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Vision & Dental coverage

Retirement plan with employer match

Online training (Gymnasium)

Job summary

Aquent is supporting a premier consumer goods client in Stamford seeking a results-oriented Brand Analytics professional. You will shape brand strategy, translate data into actionable plans, and drive performance across marketing programs and launches.

Leverage Circana/IRI data, manage cross-functional initiatives, and deliver compelling storytelling to leadership. A Bachelor’s degree plus 3–5 years in Brand/Marketing analytics is required; be ready to impact growth and market share.

Qualifications

• 3–5 years of experience in Brand Management, Category Management, or Marketing Analytics within the CPG industry.
• Hands-on experience with syndicated POS and household data, Circana/IRI Unify.
• Advanced Excel skills for hypothesis testing, insight generation, and business storytelling.
• Strong project management and cross-functional alignment.
• Excellent communication of data, insights, and recommendations to leadership.
• Bachelor’s degree in Business, Marketing, or related field.

Responsibilities

• Lead annual marketing programs including packaging updates and launches.
• Drive cross-functional collaboration with Insights, R&D, Supply Chain, and Finance.
• Analyze and report monthly market share, volume, and shipments.
• Partner with Sales and Commercial Planning to execute initiatives across channels.
• Serve as data expert using Circana/IRI data to build reporting templates.

Skills

Brand management

Marketing analytics

Cross-functional collaboration

Project management

Communication

Education

Bachelor's degree in Business/Marketing or related field

Tools

Circana/IRI Unify

Circana (IRI) POS

Excel

Job description

Aquent is supporting a premier consumer goods client in Stamford seeking a results-oriented Brand Analytics professional. You will shape brand strategy, translate data into actionable plans, and drive performance across marketing programs and launches.

Leverage Circana/IRI data, manage cross-functional initiatives, and deliver compelling storytelling to leadership. A Bachelor’s degree plus 3–5 years in Brand/Marketing analytics is required; be ready to impact growth and market share.