Brand Growth Associate – Launches, Insights & Collaboration

Barcel USA; Coppell (TX); On-site; USD 80,000 - 110,000; Full time

Job summary

Barcel USA LLC is seeking an Associate Brand Manager to drive brand growth through cross‑functional leadership, data‑driven insights, and creative product development. You will partner with R&D, manufacturing, logistics, procurement, and sales to move initiatives from ideation to launch and post‑launch analysis.

The ideal candidate holds a Bachelor’s degree in Marketing or Business, 3–5 years of B2C/CPG marketing experience, and strong communication with syndicated data (IRI/Nielsen).

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field.
• 3–5 years of marketing experience in a CPG company.
• Experience with syndicated data (IRI, Nielsen, etc.).
• Proven success in product development and launching new products.

Responsibilities

• Perform monthly business reviews by pulling syndicated data to support decision-making.
• Lead innovation initiatives and develop chronograms with stakeholders.
• Collaborate with R&D, exports, manufacturing, logistics, procurement, and other units.
• Prepare consumer research briefs and oversee follow‑up activities.
• Develop packaging briefs and work with agencies/design teams.
• Create marketing launch plans and collaborate with sales on volumes/shipments.
• Collaborate on POS materials and campaign promotions (legal approvals).
• Coordinate with internal/external partners to manage multiple projects from ideation to post-launch analysis.

Skills

Cross‑functional collaboration

Project leadership

Strategic thinking

Data analysis

Communication skills

Travel readiness

Education

Bachelor’s degree in Marketing

MBA preferred

Job description

Barcel USA LLC is seeking an Associate Brand Manager to drive brand growth through cross‑functional leadership, data‑driven insights, and creative product development. You will partner with R&D, manufacturing, logistics, procurement, and sales to move initiatives from ideation to launch and post‑launch analysis.

The ideal candidate holds a Bachelor’s degree in Marketing or Business, 3–5 years of B2C/CPG marketing experience, and strong communication with syndicated data (IRI/Nielsen).