Brand Manager

Aquent; Stamford (CT); On-site; USD 90,000 - 120,000; Full time

Job summary

Aquent in Stamford, CT is seeking a Brand Manager to bridge brand strategy, analytics, and cross‑functional execution. You will own day‑to‑day brand plans, drive cross‑functional initiatives with Insights, R&D, Supply Chain, and Finance, and serve as a key analytics resource for monthly reviews and ad‑hoc requests.

You’ll analyze Circana/IRI POS and panel data, build reusable reports, and communicate insights to leadership.

Qualifications

• 3–5 years of experience in Brand Management, Category Management, or Marketing Analytics within CPG; beverage experience is a major plus.
• Hands‑on experience with syndicated POS and household panel data; Circana/IRI Unify required, with Nielsen experience also welcome.
• Advanced Excel skills and the ability to use data to test hypotheses, identify insights, and tell a clear business story.
• Strong project management skills with experience keeping cross‑functional teams aligned and initiatives on track.
• Excellent communication skills with the ability to confidently present data, insights, and recommendations to leadership.

Responsibilities

• Deliver Annual Brand Plans: Support the development and execution of annual marketing programs, including packaging updates, promotions, media campaigns, and new product launches.
• Keep Projects Moving: Lead cross‑functional partners across Insights, R&D, Supply Chain, and Finance to execute key initiatives, maintain timelines, and prepare materials for leadership approvals.
• Run Brand Performance Reviews: Pull, analyze, and report on monthly market share, volume, and shipment data. Identify performance drivers, flag risks, and surface opportunities for leadership.
• Support Commercial & Retail Planning: Partner with Sales and Commercial Planning teams to ensure brand initiatives are effectively executed across retail channels.
• Be the Data Subject Matter Expert: Utilize Circana (IRI) POS and household panel data to answer day‑to‑day business questions. Build clean, reusable reporting templates and ensure consistent metrics across reporting.

Skills

Brand management

Data analysis

Project management

Communication

Storytelling with data

Education

Bachelor’s degree in Business/Marketing

MBA preferred

Tools

Circana/IRI Unify

Nielsen

Excel

Job description

We’re looking for a Brand Manager who can bridge brand strategy, project management, and hands‑on analytics. This role is ideal for someone who enjoys managing cross‑functional projects while diving into syndicated data to understand what is driving business performance.

You’ll help own the day‑to‑day execution of brand plans, lead cross‑functional initiatives, and serve as a key analytics resource for monthly business reviews and ad‑hoc commercial requests.

Key Responsibilities

• Deliver Annual Brand Plans: Support the development and execution of annual marketing programs, including packaging updates, promotions, media campaigns, and new product launches.
• Keep Projects Moving: Lead cross‑functional partners across Insights, R&D, Supply Chain, and Finance to execute key initiatives, maintain timelines, and prepare materials for leadership approvals.
• Run Brand Performance Reviews: Pull, analyze, and report on monthly market share, volume, and shipment data. Identify performance drivers, flag risks, and surface opportunities for leadership.
• Support Commercial & Retail Planning: Partner with Sales and Commercial Planning teams to ensure brand initiatives are effectively executed across retail channels.
• Be the Data Subject Matter Expert: Utilize Circana (IRI) POS and household panel data to answer day‑to‑day business questions. Build clean, reusable reporting templates and ensure consistent metrics across reporting.

Requirements

• 3–5 years of experience in Brand Management, Category Management, or Marketing Analytics within CPG; beverage experience is a major plus.
• Hands‑on experience with syndicated POS and household panel data; Circana/IRI Unify required, with Nielsen experience also welcome.
• Advanced Excel skills and the ability to use data to test hypotheses, identify insights, and tell a clear business story.
• Strong project management skills with experience keeping cross‑functional teams aligned and initiatives on track.
• Excellent communication skills with the ability to confidently present data, insights, and recommendations to leadership.
• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred but not required.