Brand Manager

Skill; Stamford (CT); On-site; USD 62,000 - 76,000; Part time

Job summary

Skill is seeking a Brand Manager to bridge brand strategy, project management, and hands-on analytics in Stamford, CT. You will own day-to-day brand execution, lead cross-functional initiatives, and serve as the analytics resource for monthly reviews and ad-hoc requests.

You’ll use Circana (IRI) data and other syndicated sources to identify drivers, opportunities, and defend recommendations. Strong communication and Excel skills are essential.

Qualifications

• Minimum 3–5 years in Brand Management, Category Management, or Marketing Analytics in CPG.
• Experience with syndicated POS and household panel data is required.

Responsibilities

• Deliver Annual Brand Plans: develop and execute programs including packaging, promotions, media campaigns and launches.
• Lead cross-functional partners across Insights, R&D, Supply Chain and Finance to execute initiatives and prepare leadership materials.
• Run Brand Performance Reviews: analyze market share, volume, shipments; identify drivers, risks and opportunities.
• Support Commercial & Retail Planning: work with Sales to ensure brand initiatives are executed across channels.
• Be the Data Subject Matter Expert: use Circana/IRI data to answer day-to-day questions; build reusable reports.

Skills

Brand management

Project management

Data analysis

Advanced Excel

Communication

Education

Bachelor's degree in Business/Marketing

MBA preferred

Tools

Circana (IRI) Unify

Nielsen experience

Job description

We're looking for a Brand Manager who can bridge brand strategy, project management, and hands-on analytics. This role is ideal for someone who enjoys managing cross-functional projects while diving into syndicated data to understand what is driving business performance.

You'll help own the day-to-day execution of brand plans, lead cross-functional initiatives, and serve as a key analytics resource for monthly business reviews and ad-hoc commercial requests.

Overview

Placement Type:

Temporary

Salary:

$45-55 Hourly

Start Date:

Oct 13, 2026

We're looking for a Brand Manager who can bridge brand strategy, project management, and hands‑on analytics. This role is ideal for someone who enjoys managing cross‑functional projects while diving into syndicated data to understand what is driving business performance.

You'll help own the day‑to‑day execution of brand plans, lead cross‑functional initiatives, and serve as a key analytics resource for monthly business reviews and ad‑hoc commercial requests.

Key Responsibilities

• Deliver Annual Brand Plans: Support the development and execution of annual marketing programs, including packaging updates, promotions, media campaigns, and new product launches.
• Keep Projects Moving: Lead cross‑functional partners across Insights, R&D, Supply Chain, and Finance to execute key initiatives, maintain timelines, and prepare materials for leadership approvals.
• Run Brand Performance Reviews: Pull, analyze, and report on monthly market share, volume, and shipment data. Identify performance drivers, flag risks, and surface opportunities for leadership.
• Support Commercial & Retail Planning: Partner with Sales and Commercial Planning teams to ensure brand initiatives are effectively executed across retail channels.
• Be the Data Subject Matter Expert: Utilize Circana (IRI) POS and household panel data to answer day‑to‑day business questions. Build clean, reusable reporting templates and ensure consistent metrics across reporting.

Requirements

• 3-5 years of experience in Brand Management, Category Management, or Marketing Analytics within CPG; beverage experience is a major plus.
• Hands‑on experience with syndicated POS and household panel data; Circana/IRI Unify required, with Nielsen experience also welcome.
• Advanced Excel skills and the ability to use data to test hypotheses, identify insights, and tell a clear business story.
• Strong project management skills with experience keeping cross‑functional teams aligned and initiatives on track.
• Excellent communication skills with the ability to confidently present data, insights, and recommendations to leadership.
• Bachelor's degree in Business, Marketing, or a related field; MBA preferred but not required.