Marketing Analytics Manager — Brand & Market Insights

Socket.dev; Chicago (IL); On-site; USD 116,000 - 162,000; Full time

Benefits offered by this job

Annual incentive bonus

Job summary

Wells Enterprises, a Ferrero Company, seeks a Manager of Marketing Analytics to translate analytical findings into clear implications for Brand and Insights teams across the Total U.S. portfolio.

You will lead analyses of brand performance, buyer behavior, and marketing effectiveness using Circana/NIQ data alongside point-of-sale and household panel sources. The role requires 5+ years in marketing analytics, advanced Excel/PowerPoint, and experience managing external analytics suppliers; hybrid

Qualifications

• Bachelor’s degree in Marketing, Analytics, Business, Economics, Statistics, Market Research or a related field required. Advanced degree preferred.
• Five or more years of experience in marketing analytics, category analytics, consumer analytics, revenue growth analytics or a related CPG analytical role.
• Experience working for a consumer packaged goods manufacturer is preferred. Experience independently analyzing syndicated and household panel data and managing external analytics suppliers is required.
• Deep knowledge of Circana, NIQ, household panel and point-of-sale data.
• Strong knowledge of analytics tools such as marketing mix modeling, assortment analytics, market structure, incrementality, cannibalization, innovation post-launch evaluation, media effectiveness, brand lift, sales lift and behavioral brand health measurement.
• Advanced Excel and PowerPoint skills.

Responsibilities

• Demonstrate deep fluency in Circana/NIQ and household panel data. Independently analyze brand performance, buyer behavior, household penetration, purchase frequency, brand switching, category participation and Total U.S. market trends.
• Conduct and manage Total U.S. market portfolio analyses that evaluate SKU health, incrementality, cannibalization, duplication, portfolio coverage and product roles across brands and categories.
• Use point-of-sale syndicated data and household panel data to assess innovation demand potential, adoption potential, incrementality and sources of volume; develop or evaluate innovation sizing and scenario analyses.
• Support marketing measurement plans and manage project-based analytics including marketing mix modeling, brand lift, sales lift and experimental test-and-learn studies; build concise presentations communicating performance and optimization opportunities.
• Support the creation and maintenance of a behavioral-focused brand health tracker and ensure measures are applied consistently over time.
• Select appropriate methodologies, manage supplier briefs and oversee specialized partners conducting various analytics studies; communicate findings clearly to stakeholders.

Skills

Circana/NIQ data fluency

Advanced Excel

PowerPoint

Analytical storytelling

Supplier management

Education

Bachelor's degree in Marketing/Analytics/Business/Economics/Statistics/Market Research

Tools

Excel

PowerPoint

Circana

NIQ

Point-of-sale data analysis

Job description

Wells Enterprises, a Ferrero Company, seeks a Manager of Marketing Analytics to translate analytical findings into clear implications for Brand and Insights teams across the Total U.S. portfolio.

You will lead analyses of brand performance, buyer behavior, and marketing effectiveness using Circana/NIQ data alongside point-of-sale and household panel sources. The role requires 5+ years in marketing analytics, advanced Excel/PowerPoint, and experience managing external analytics suppliers; hybrid