Brand Manager - Crock-Pot Growth & Innovation

Newell Brands; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Newell Brands in Atlanta, GA, seeks a Brand Manager, Crock-Pot to drive strategy, innovation, and profitable growth across North America and EMEA. Reporting to Brand Management, you will lead product development, manage portfolio performance, and execute campaigns to grow sales and market share.

The ideal candidate has at least four years in brand management or marketing, strong analytical and project management skills, and a track record of omnichannel growth, cross-functional leadership, and

Qualifications

• Bachelor’s degree in business, marketing, or related field.
• At least four years in brand management, marketing, or innovation.
• Strong analytical and project management skills with data-driven decision making.
• Experience leading product development and commercialization.
• Proven ability to manage multiple projects and cross-functional partners.

Responsibilities

• Lead product development from concept through launch, on time and in full.
• Oversee commercialization readiness, including assets, packaging, and content.
• Drive national media campaigns and brand activations with agencies and teams.
• Own portfolio performance using POS, eCommerce, research, and financial data.
• Support eCommerce growth through activations and new launches.
• Develop sell-in materials for launches across North America and EMEA.
• Collaborate with Sales, Finance, R&D, Supply Chain, and Marketing.
• Contribute to long-term innovation pipeline aligned with consumer needs.
• Assist in Annual Brand Plan development.

Skills

Brand management

Marketing

Innovation

Cross-functional leadership

Education

Bachelor's degree

MBA preferred

Job description

Newell Brands in Atlanta, GA, seeks a Brand Manager, Crock-Pot to drive strategy, innovation, and profitable growth across North America and EMEA. Reporting to Brand Management, you will lead product development, manage portfolio performance, and execute campaigns to grow sales and market share.

The ideal candidate has at least four years in brand management or marketing, strong analytical and project management skills, and a track record of omnichannel growth, cross-functional leadership, and