Brand Manager, US — Growth, Innovation & Launch Lead

Newell Brands; Atlanta (GA); On-site; USD 110,000 - 150,000; Full time

Job summary

Newell Brands is seeking a Brand Manager for the Graco US region to deliver year‑over‑year results and shape the brand strategy, with a strong focus on base business and upcoming product launches. You will partner with global marketing, R&D, manufacturing, sales, and IT to drive profitable growth, using analytics to understand performance, consumer insights, and omni‑channel opportunities.

The ideal candidate has 4+ years in brand management, an MBA preferred, and experience using AC Nielsen,

Qualifications

• Bachelor’s degree required; MBA preferred.
• 4+ years of brand management experience.
• Experience with POS/shipment data analysis.
• CPG or durable goods background.
• Strong consumer insights and analytics skills.

Responsibilities

• Support US P&L delivery and annual plan execution.
• Lead major brand initiatives from concept to launch.
• Develop annual brand marketing and business plans.
• Drive revenue and profit targets with timely initiatives.
• Activate local campaigns using global assets and PR plans.
• Collaborate with sales and customer planning for key customers.
• Leverage analytics to inform SKU and portfolio decisions.
• Study competitors to guide pricing and promotions.
• Support distribution growth with sales materials.

Skills

Brand management

Data analysis

CPG knowledge

Education

Bachelor’s degree

MBA

Tools

AC Nielsen

IRI

NPD

Job description

Newell Brands is seeking a Brand Manager for the Graco US region to deliver year‑over‑year results and shape the brand strategy, with a strong focus on base business and upcoming product launches. You will partner with global marketing, R&D, manufacturing, sales, and IT to drive profitable growth, using analytics to understand performance, consumer insights, and omni‑channel opportunities.

The ideal candidate has 4+ years in brand management, an MBA preferred, and experience using AC Nielsen,