Senior Brand Manager Prego - Growth & Innovation Lead

The Campbell's Company; Camden (NJ); Presencial; USD 116.000 - 159.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

Dental benefits

401(k) plan

Wellness program

Descripción de la vacante

Campbell's in Camden, NJ seeks a Senior Associate Brand Manager for Prego to drive growth across red sauce, Alfredo, blush, and future platforms. You will shape long-term strategy and lead cross-functional teams to win with consumers.

You will translate insights into compelling recommendations for senior leadership, partner with sales and marketing to optimize assortment, and manage campaigns that build brand equity and drive penetration.

Formación

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 2-3 years of experience in Brand Management, Marketing, Innovation, Shopper Marketing, or related commercial functions.
• Consumer packaged goods experience strongly preferred; food experience a plus.
• Strong business acumen and analytical skills with the ability to translate data into actionable business recommendations.
• Proven ability to lead cross-functional teams and manage complex projects.
• Demonstrated success influencing stakeholders across multiple functions and leadership levels.
• Strong communication, presentation, and storytelling skills.
• Experience working with consumer insights, syndicated data, retailer data, and financial analysis.

Responsabilidades

• Lead the execution & support the development of Prego's long-term growth agenda across core platforms.
• Identify and prioritize growth opportunities through consumer insight, competitive assessment, retail trends, and performance analytics; build a 3-5 year roadmap.
• Support portfolio strategy by identifying opportunities to optimize assortment and innovation productivity.
• Develop a deep understanding of the Italian meal solutions category and evolving consumer needs.
• Champion consumer-first growth strategies and strengthen Prego's relevance in modern households.
• Translate consumer insights into compelling business recommendations for senior leadership.
• Partner with Shopper Marketing, Omnichannel, Revenue Growth Management, and Sales for retailer-specific strategies.
• Drive omnichannel performance including digital shelf, e-commerce, content optimization, and retailer media.
• Collaborate with Innovation, R&D, Finance, and Operations to develop and commercialize innovations.
• Lead project teams to ensure on-time, on-budget delivery.

Conocimientos

Brand Management

Marketing

Consumer Insights

Cross-functional leadership

Analytical skills

Communication skills

Storytelling

Stakeholder influence

Food industry experience

Educación

Bachelor's degree in Marketing or related field

MBA preferred

Descripción del empleo

Campbell's in Camden, NJ seeks a Senior Associate Brand Manager for Prego to drive growth across red sauce, Alfredo, blush, and future platforms. You will shape long-term strategy and lead cross-functional teams to win with consumers.

You will translate insights into compelling recommendations for senior leadership, partner with sales and marketing to optimize assortment, and manage campaigns that build brand equity and drive penetration.