Brand Growth Manager – Omnichannel & Innovation (Prego)

Campbell Soup Company; Camden (NJ); Hybrid; USD 116,000 - 159,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

401(k) matching

On-site fitness center

On-site day care

Paid time off

Job summary

Campbell Soup Company, headquartered in Camden, NJ, seeks a strategic marketer to shape the Prego brand's growth and portfolio strategy. You will translate consumer insights into actionable plans across brand building, innovation, omnichannel activation, and business planning.

The role requires 2-3 years in brand/marketing functions and a Bachelor's in Marketing or related field; MBA preferred. Hybrid HQ-based work with cross-functional collaboration.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related discipline (MBA preferred).
• 2-3 years of experience in Brand Management, Marketing, Innovation, Shopper Marketing, or related commercial functions.
• Food industry experience and strong business acumen with analytical skills.

Responsibilities

• Lead the execution and development of Prego's long-term growth agenda and brand roadmap.
• Identify growth opportunities through consumer insights, competitive trends, and analytics.
• Build a 3- to 5-year roadmap to raise household penetration and usage occasions.
• Collaborate across Marketing, Sales, Finance, and R&D to drive initiatives.
• Develop retailer-specific growth strategies and omnichannel activation plans.
• Translate insights into actionable business recommendations for senior leadership.

Skills

Brand Management

Marketing

Innovation

Shopper Marketing

Cross-functional leadership

Data analysis

Education

Bachelor's degree in Marketing, Business Administration, or related discipline

MBA preferred

Tools

Syndicated data analysis

Financial analysis tools

Job description

Campbell Soup Company, headquartered in Camden, NJ, seeks a strategic marketer to shape the Prego brand's growth and portfolio strategy. You will translate consumer insights into actionable plans across brand building, innovation, omnichannel activation, and business planning.

The role requires 2-3 years in brand/marketing functions and a Bachelor's in Marketing or related field; MBA preferred. Hybrid HQ-based work with cross-functional collaboration.