Global Brand Management Director — Growth & Innovation

Newell Brands; Atlanta (GA); Hybrid; USD 180,000 - 290,000; Full time

Job summary

Newell Brands in Atlanta is seeking a Senior Director of Global Brand Management to lead the Graco brand across markets. You will shape strategy, oversee end-to-end marketing, and drive sustainable growth by coordinating global and regional teams.

The role requires enterprise-minded leadership, deep experience in brand management, omnichannel initiatives, pricing, and regulatory considerations. A track record in consumer goods and hardlines with global P&L responsibility is highly valued, with

Qualifications

• 14+ years of progressive brand management experience spanning marketing, innovation and general management.
• Senior Director experience preferred and demonstrated success with global brands.
• Experience in consumer packaged goods and regulated product categories is a plus.
• Strong ability to lead cross-functional teams and influence at all levels.
• Proven track record of delivering revenue growth and market share gains.

Responsibilities

• Deliver global growth and financial performance. Own global P&L commitments; directly manage the U.S. P&L; and deliver annual revenue, margin and market-share goals.
• Set and activate the global brand strategy; lead short- and long-term planning and cross-functional leadership.
• Coordinate with countries and regions to translate global strategy for local needs while maintaining consistency.
• Lead omnichannel launches, pricing strategy, and growth initiatives tied to sales and marketing.

Skills

Brand management

P&L management

Cross-functional leadership

Strategic thinking

Digital marketing

Job description

Newell Brands in Atlanta is seeking a Senior Director of Global Brand Management to lead the Graco brand across markets. You will shape strategy, oversee end-to-end marketing, and drive sustainable growth by coordinating global and regional teams.

The role requires enterprise-minded leadership, deep experience in brand management, omnichannel initiatives, pricing, and regulatory considerations. A track record in consumer goods and hardlines with global P&L responsibility is highly valued, with