Brand Manager (Lead), Crock-Pot

Newell Brands; Atlanta (GA); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Newell Brands in Atlanta, GA, seeks a Brand Manager, Crock-Pot to drive strategy, innovation, and profitable growth across North America and EMEA. Reporting to Brand Management, you will lead product development, manage portfolio performance, and execute campaigns to grow sales and market share.

The ideal candidate has at least four years in brand management or marketing, strong analytical and project management skills, and a track record of omnichannel growth, cross-functional leadership, and

Qualifications

• Bachelor’s degree in business, marketing, or related field.
• At least four years in brand management, marketing, or innovation.
• Strong analytical and project management skills with data-driven decision making.
• Experience leading product development and commercialization.
• Proven ability to manage multiple projects and cross-functional partners.

Responsabilités

• Lead product development from concept through launch, on time and in full.
• Oversee commercialization readiness, including assets, packaging, and content.
• Drive national media campaigns and brand activations with agencies and teams.
• Own portfolio performance using POS, eCommerce, research, and financial data.
• Support eCommerce growth through activations and new launches.
• Develop sell-in materials for launches across North America and EMEA.
• Collaborate with Sales, Finance, R&D, Supply Chain, and Marketing.
• Contribute to long-term innovation pipeline aligned with consumer needs.
• Assist in Annual Brand Plan development.

Connaissances

Brand management

Marketing

Innovation

Cross-functional leadership

Formation

Bachelor's degree

MBA preferred

Description du poste

Job ID: 19356

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Position Summary

The Brand Manager, Crock-Pot, supports brand strategy, innovation, and core business growth across North America and EMEA. Reporting to the Senior Manager, Brand Management, this role leads product development and commercialization, owns portfolio performance, and executes brand campaigns to grow sales, increase market share, and improve profitability.

This is an opportunity for a rising brand leader to help shape the future of an iconic brand through consumer-first innovation, compelling marketing, and cross-functional leadership. The ideal candidate brings at least four years of experience in brand management, marketing, or innovation, along with strong analytical and project management skills and a proven ability to drive omnichannel growth.

Key Responsibilities Include

• Lead product development from concept through launch, ensuring delivery on time and in full.

• Oversee commercialization readiness, including creative assets, packaging, and product content.

• Lead national media campaigns and brand activations with agencies and cross-functional partners.

• Own ongoing portfolio performance, using POS, eCommerce, consumer research, and financial data to identify opportunities and drive results.

• Support eCommerce growth through promotional activations, product content, and new launches.

• Develop sell-in materials to support launches and customer opportunities across North America and EMEA.

• Collaborate closely with Sales, Finance, R&D, Supply Chain, and Marketing to deliver key initiatives.

• Help build a long-term innovation pipeline aligned with brand strategy and consumer needs.

• Support Annual Brand Plan development.

Required Experience/Qualifications

• Bachelor’s degree required; MBA preferred.

• At least four years of experience in brand management, marketing, or innovation; experience in small domestic appliances, consumer electronics, or other technology-driven consumer products preferred.

• Strong analytical skills, with experience using market data, consumer research, POS and shipment data, and financial analysis to identify opportunities and inform decisions.

• Experience leading product development, innovation projects, and commercialization.

• Experience developing and executing consumer marketing campaigns, including collaboration with agencies and cross-functional partners.

• Proven ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.

• Strong communication, presentation, and storytelling skills, with the ability to translate insights into clear recommendations.

• A collaborative approach and demonstrated ability to influence teams across functions and geographies.

• Curiosity, consumer focus, and a high level of accountability, ownership, and follow-through.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.