Senior Brand Manager — Growth & Omnichannel (Hybrid)

The Campbell's Company; Camden (NJ); Híbrido; USD 116 000 - 159 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health benefits

401(k)

Wellness program

Resumo da oferta

The Campbell's Company is seeking a strategic Brand Manager for Prego, responsible for shaping growth across core red sauce and future platforms. You will translate consumer insights into actionable plans, lead cross-functional teams, and drive omnichannel activation to strengthen Campbell's Italian portfolio.

This role combines strategic leadership with hands-on portfolio management, governance of innovation, and collaboration across Marketing, Sales, and Finance.

Qualificações

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2-3 years of experience in Brand Management, Marketing, Innovation, Shopper Marketing, or related commercial functions.

Responsabilidades

• Lead the execution and support the development of Prego's long-term growth agenda across core categories and future platforms.
• Identify growth opportunities through consumer insight, competitive assessment, retail trends, and performance analytics.
• Help build a 3-5 year roadmap to accelerate household penetration and usage occasions.
• Develop understanding of Italian meal solutions category, competitive dynamics, and evolving consumer needs.
• Translate insights into compelling business recommendations for senior leadership.
• Partner with Sales, Shopper Marketing, Omnichannel to develop retailer-specific growth strategies.
• Drive omnichannel performance including digital shelf, e-commerce, content optimization, and retailer media.
• Lead project teams to deliver initiatives on time and within budget.

Conhecimentos

Brand Management

Marketing

Analytics

Cross-functional collaboration

Strategic thinking

Formação académica

Bachelor's degree in Marketing or related field

MBA preferred

Descrição da oferta de emprego

The Campbell's Company is seeking a strategic Brand Manager for Prego, responsible for shaping growth across core red sauce and future platforms. You will translate consumer insights into actionable plans, lead cross-functional teams, and drive omnichannel activation to strengthen Campbell's Italian portfolio.

This role combines strategic leadership with hands-on portfolio management, governance of innovation, and collaboration across Marketing, Sales, and Finance.