Global Brand Manager - Growth & Innovation (CPG)

Newell Brands; Atlanta (GA); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Newell Brands is seeking a Brand Manager, Global for its Coleman portfolio. This role leads global brand strategy, architecture, and omnichannel initiatives across regions to drive margin and profitability.

The ideal candidate brings 3+ years in brand management, experience with consumer insights and analytics, and a track record of delivering results in a CPG/durables environment. MBA preferred; strong cross-functional leadership is required.

Qualifications

• A four-year college degree, MBA preferred.
• 3+ years of brand management experience
• Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data
• Prior experience in CPG (Consumer Products) or a Durables organization
• Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
• Demonstrated ability to deliver results.

Responsabilités

• Manage the business with an eye towards speed and focus on increasing gross margin and overall brand profitability
• Collaborate across all key functions globally and be recognized as a key leader in driving the cross functional team and agenda
• Communicate regularly with regions and countries to ensure they properly adapting the global brand strategy, positioning, architecture, innovation and marketing plans to their markets
• Help refine the global brand strategy and global brand positioning in partnership with your leadership team to align with market trends and consumer insights
• Help embed the global brand positioning globally by working with local countries and regions
• Help lead development of the short and long term global brand strategy; Partner with countries and regions to help them adopt the global brand strategy into their market with only slight changes to fit the nuances of the market
• Execute the global brand architecture in all brand communications and packaging; Partner with local countries and regions to help them shift fully into the approved global brand architecture
• Be the enforcer of the global brand identity guidelines in all markets; Protect the brand's immutable core assets and core packaging architecture ensuring all markets comply with the brand identity guidelines in forms of internal and external communication
• Lead portions of innovation process globally partnering with countries and regions to ensure their needs are met and appropriate innovation is launch to grow market share worldwide
• Contribute to the global annual brand planning process with input from the local brand team
• Own timely development and execution of all core assets needed to support a new item launch for omni channel deployment
• Be an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.
• Understand the global supply chain and procurement landscape to design best in class products to meet consumer needs and financial goals

Connaissances

Brand management

Data analytics

Consumer insights

Results-driven

Formation

Bachelor degree in Marketing or related field

MBA preferred

Outils

AC Nielsen

IRI

NPD

Description du poste

Newell Brands is seeking a Brand Manager, Global for its Coleman portfolio. This role leads global brand strategy, architecture, and omnichannel initiatives across regions to drive margin and profitability.

The ideal candidate brings 3+ years in brand management, experience with consumer insights and analytics, and a track record of delivering results in a CPG/durables environment. MBA preferred; strong cross-functional leadership is required.