Brand Lead for Developer Tools & Growth

Content Creators

San Francisco, Northern (CA, KY)

Hybrid

USD 244,000 - 277,000

Full time

14 days+

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Benefits offered by this job

Competitive equity

Salary that makes sense

PTO 15 days

Parental leave

Wellness stipend

Learning & Development

Team offsites

Sabbatical

SF HQ perks

Job summary

Firecrawl is hiring a Head of Brand to own the overall brand narrative for a developer-focused product. You will craft positioning, write launch copy, and drive social and content strategies to reach a technical audience.

Reporting to founders, you will partner closely with product and leadership to align brand with roadmap, run competitive analyses, and shape multi-channel communications across a fast-moving startup.

Qualifications

Experience owning brand at a developer-facing or technical product company.
Strong writing ability tailored to a technical audience.

Responsibilities

Own Firecrawl's brand positioning end to end, from homepage copy to competitive comparisons.
Write and ship launch copy, product announcements, website updates, and social posts for a technical audience.
Grow and manage our presence on X and LinkedIn and build a community.
Run competitive analysis and translate into differentiating messaging.
Partner with founders and product to align brand with roadmap and GTM priorities.
Shape the content calendar and cadence across channels.
Consider discoverability beyond SEO and how LLMs surface our tools.

Skills

Brand positioning

Technical writing

Developer audience

Growth & organic growth

Founder collaboration

Job description

Reporting to founders, you will partner closely with product and leadership to align brand with roadmap, run competitive analyses, and shape multi-channel communications across a fast-moving startup.

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