DevTools Brand Director (SF)

Mendable; San Francisco (CA); On-site; USD 244,000 - 277,000; Full time

Benefits offered by this job

Health, dental, vision insurance

15 days PTO

Parental leave 12 weeks

Wellness stipend

Learning & Development $1,000/year

Team offsites

Sabbatical after 4 years

Job summary

Firecrawl, a fast-growing developer tools company, seeks a Brand Lead to own our brand positioning, voice, launch copy, and social presence. You’ll partner with founders and product to ensure the world understands and chooses Firecrawl.

This on-site SF role requires a track record of 4+ years owning brand at a developer-facing or technical product company, with proven organic growth and strong writing ability to land with a technical audience.

Qualifications

• 4+ years owning brand at a developer-facing or technical product company.
• Strong writing and ability to craft launch copy for technical audiences.
• Proven organic growth in search visibility and social reach.

Responsibilities

• Own Firecrawl's brand positioning end to end, from homepage wording to comparisons.
• Write and ship launch copy, product announcements, website updates, and social posts.
• Grow and manage presence on X and LinkedIn, building a community and point of view.
• Run competitive analysis and translate into differentiated messaging.
• Partner with founders and product to align brand with roadmap and GTM.
• Shape content calendar and cadence across channels.
• Think about discoverability beyond SEO and AI-driven recommendations.

Skills

Brand ownership

Copywriting

Developer marketing

Growth marketing

Strategic thinking

Tools

Ahrefs

LinkedIn

X (Twitter)

Job description

Firecrawl, a fast-growing developer tools company, seeks a Brand Lead to own our brand positioning, voice, launch copy, and social presence. You’ll partner with founders and product to ensure the world understands and chooses Firecrawl.

This on-site SF role requires a track record of 4+ years owning brand at a developer-facing or technical product company, with proven organic growth and strong writing ability to land with a technical audience.