AI Brand Marketer for Developer Tools

Cognition; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

Cognition is seeking a creative, strategic marketer to own how we present to developers, from launches to brand campaigns. You will plan integrated campaigns across channels, collaborate with creative agencies and our growth team, and translate complex product capabilities into compelling copy for engineers and technical leaders.

You will define messaging, manage content across paid and organic channels, and help scale a small but mighty team with smart processes and video assets.

Qualifications

• Ability to translate product features into developer-focused messaging.
• Experience planning launches and coordinating cross-functional teams.
• Proven copywriting ability for ads, emails, landing pages, briefs.

Responsibilities

• Plan and execute product launches end-to-end with messaging, creatives, channels and timing.
• Define campaign strategy: audience, insights, messages, and multi-channel execution.
• Be the strategic partner to creative agencies: brief, feedback, and on-brand output.
• Own upper-funnel brand awareness initiatives, including out-of-home and events.
• Develop positioning and copy for campaigns targeting developers and engineering leaders.
• Scope, storyboard, and produce video content for campaigns with in-house and external partners.
• Build and refine a marketing campaign playbook with templates, timelines, and processes.

Skills

Creative strategy

Campaign execution

AI-enabled marketing

Clear writing

Ambiguity handling

Job description

Cognition is seeking a creative, strategic marketer to own how we present to developers, from launches to brand campaigns. You will plan integrated campaigns across channels, collaborate with creative agencies and our growth team, and translate complex product capabilities into compelling copy for engineers and technical leaders.

You will define messaging, manage content across paid and organic channels, and help scale a small but mighty team with smart processes and video assets.