Brand Innovation Associate: Growth & Strategy

Mcneil Ab; United States; Hybride; USD 111 000 - 156 000; Plein temps

Avantages offerts par ce poste

Competitive benefits package

Paid holidays

Volunteer time & more

Learning & development opportunities

Kenvuer Impact Networks

Résumé du poste

Kenvue is recruiting for an Associate Brand Manager, Innovation to support the North America portfolio from Summit, NJ. The hybrid role focuses on developing brand strategies, market insights, and marketing programs that drive growth and consumer engagement.

You will coordinate with R&D, regulatory, and commercial teams, lead trade shows, mentor teammates, and use data to optimize ROI and product claims. A 6+ year background in brand management is required.

Qualifications

• Bachelor's degree or equivalent in Marketing, Business, Administration, or a related field.
• 6+ years of experience in brand management or marketing roles.
• Strong analytical skills to interpret market research data and generate insights.
• Excellent communication and presentation skills to support sales teams and stakeholders.
• Ability to manage multiple projects with attention to detail and deadlines.

Responsabilités

• Develop and execute dynamic brand strategies that drive growth.
• Collaborate cross-functionally to innovate campaigns and build loyalty.
• Analyze market trends and consumer insights to identify opportunities.
• Lead planning for trade shows, conferences, and promotional events.
• Mentor junior team members to foster creativity and strategic thinking.
• Use data-driven approaches to optimize brand positioning and ROI.
• Support product development feasibility studies with market research.
• Design market research programs and report findings to guide decisions.
• Evaluate program effectiveness and propose improvements.
• Partner with R&D, regulatory, and commercial teams on new concepts.
• Lead development of product claims, flavor concepts, and naming.

Connaissances

Analytical skills

Communication & presentation

Project management

Cross-functional collaboration

Market insights

Formation

Bachelor's degree or equivalent in Marketing, Business, Administration, or related field

Description du poste

Kenvue is recruiting for an Associate Brand Manager, Innovation to support the North America portfolio from Summit, NJ. The hybrid role focuses on developing brand strategies, market insights, and marketing programs that drive growth and consumer engagement.

You will coordinate with R&D, regulatory, and commercial teams, lead trade shows, mentor teammates, and use data to optimize ROI and product claims. A 6+ year background in brand management is required.