Brand Activation & Shopper Marketing Associate

Jerseydigs; Summit, Northern (NJ, KY); Hybrid; USD 106,000 - 156,000; Full time

Benefits offered by this job

Competitive Benefits Package

Learning & Development Opportunities

Volunteer Time & More

Job summary

Kenvue is seeking an Associate Brand Manager for Trade Marketing & Shopper Activation in Summit, NJ. The role partners with Brand Marketing, Customer Strategy, Sales, and eCommerce to drive omnichannel activation and growth.

You will manage annual activation calendars, coordinate product launches, and tailor retailer programs across channels while working closely with cross-functional teams to optimize ROI and customer impact.

Qualifications

• Bachelor’s degree in Marketing/Business or related field.
• 2+ years of brand management, trade marketing or analytics experience, preferably in CPG.
• Experience forecasting new products, gathering insights and building business cases.
• Collaboration with cross-functional partners in a team environment.
• Strong budget management and forecasting skills.
• Strong analytical skills and data-driven decision making.
• Willingness to travel up to 10%.

Responsibilities

• Serve as liaison between Brand Marketing, Customer Strategy, Sales, eCommerce, Field Teams, and agency partners to drive activation.
• Support and execute integrated trade, shopper, and omnichannel plans aligned to brand objectives.
• Own annual activation calendar, coordinating launches, retail programs, and campaigns across channels.
• Lead trade customization for products, store execution, digital assets, PDPs and retail content.
• Drive in-store merchandising, display planning, and activation programs to boost visibility and conversion.
• Manage consumer engagement programs including ratings, reviews, and sampling to boost awareness and trial.

Skills

Brand management

Trade marketing

Omnichannel activation

Analytics

Cross-functional collaboration

Budget management

Strategic thinking

Communication

Education

Bachelor's degree in Marketing/Business or related field

Tools

Nielsen/Circana

Numerator

MS Excel

PowerPoint

Job description

Kenvue is seeking an Associate Brand Manager for Trade Marketing & Shopper Activation in Summit, NJ. The role partners with Brand Marketing, Customer Strategy, Sales, and eCommerce to drive omnichannel activation and growth.

You will manage annual activation calendars, coordinate product launches, and tailor retailer programs across channels while working closely with cross-functional teams to optimize ROI and customer impact.