Omnichannel Brand Activation Specialist

Mcneil Ab; United States; Hybrid; USD 111,000 - 156,000; Full time

Benefits offered by this job

Paid Holidays

Paid Vacation

Volunteer Time & More!

Learning & Development Opportunities

Kenvuer Impact Networks

Total Rewards at Ke

Job summary

Kenvue is hiring an Associate Brand Manager, Trade Marketing & Shopper Activation in Summit, NJ. The role translates brand strategies into customer and shopper programs across retail and e-commerce, acting as a liaison among Brand Marketing, Sales, eCommerce, and agency partners to drive omnichannel activation and growth.

You’ll own integrated plans, coordinate launches, and lead trade customization to meet retailer needs, while managing in-store display and consumer engagement initiatives.

Qualifications

• Bachelor's degree in Marketing/Business or related field required.
• 2+ years in brand management, trade marketing, or analytics in CPG preferred.
• Experience with forecasting, insights gathering and business case development.
• Collaborative work with cross-functional partners in a team environment.
• Strong budget management and forecasting capabilities.
• Analytical thinking with data-driven decision making.
• Familiarity with Nielsen/Circana and Numerator data analysis; Excel/PowerPoint proficiency.
• Willingness to travel up to 10%.

Responsibilities

• Liaise between Brand Marketing, Customer Strategy, Sales, eCommerce, Field Teams and agency partners.
• Lead integrated trade marketing and omnichannel activation plans to drive growth.
• Own activation calendar: launches, retail programs, campaigns, and media content.
• Tailor trade programs to meet retailer and channel needs, including digital assets.
• Drive in-store excellence through display planning, merchandising and activation programs.
• Manage consumer engagement programs, ratings, reviews and sampling campaigns.
• Provide activation updates and sales tools to ensure consistent execution.
• Analyze results, prepare reviews, and recommend optimizations for ROI.

Skills

Brand management

Trade marketing

Omnichannel activation

Cross-functional collaboration

Analytical thinking

Budget forecasting

Data tools (Nielsen/Circana)

MS Excel & PowerPoint

Travel up to 10%

Education

Bachelor's degree in Marketing/Business

Tools

Nielsen/Circana

Numerator

MS Excel

PowerPoint

Job description

Kenvue is hiring an Associate Brand Manager, Trade Marketing & Shopper Activation in Summit, NJ. The role translates brand strategies into customer and shopper programs across retail and e-commerce, acting as a liaison among Brand Marketing, Sales, eCommerce, and agency partners to drive omnichannel activation and growth.

You’ll own integrated plans, coordinate launches, and lead trade customization to meet retailer needs, while managing in-store display and consumer engagement initiatives.