Brand Innovation Associate: Strategy & Growth

WorkGenius Group; Calabasas (CA); On-site; USD 65,000 - 85,000; Full time

Job summary

WorkGenius Group is seeking an Assistant Brand Manager, Innovation Strategy who will evaluate new concepts for U.S. consumer appeal and brand alignment.

You will analyze portfolios to spot whitespace, overlaps, and growth opportunities, and coordinate cross-functional feedback for global product teams. The role requires a marketing-focused degree and 2–4 years in brand marketing or innovation strategy, with preference for CPG or omnichannel experience.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2–4 years of experience in brand marketing, innovation strategy, consumer insights, or portfolio analysis.
• CPG/beauty or omnichannel experience preferred.

Responsibilities

• Evaluate global innovation concepts for U.S. consumer desirability and brand fit.
• Analyze the innovation portfolio to identify whitespace, gaps, and growth opportunities.
• Consolidate cross-functional U.S. feedback for global product teams.
• Manage innovation workplans, milestones, risks, and stakeholder meetings.
• Prepare portfolio reviews and support annual planning and leadership presentations.

Skills

Innovation strategy

Brand marketing

Consumer insights

Portfolio analysis

Consumer research

Market sizing

Cross-functional leadership

Project management

Trade marketing

Product development

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Microsoft PowerPoint

Excel

Word

Job description

WorkGenius Group is seeking an Assistant Brand Manager, Innovation Strategy who will evaluate new concepts for U.S. consumer appeal and brand alignment.

You will analyze portfolios to spot whitespace, overlaps, and growth opportunities, and coordinate cross-functional feedback for global product teams. The role requires a marketing-focused degree and 2–4 years in brand marketing or innovation strategy, with preference for CPG or omnichannel experience.