Associate Brand Manager, Innovation

Mcneil Ab; United States; Hybrid; USD 111,000 - 156,000; Full time

Benefits offered by this job

Competitive benefits package

Paid holidays

Volunteer time & more

Learning & development opportunities

Kenvuer Impact Networks

Job summary

Kenvue is recruiting for an Associate Brand Manager, Innovation to support the North America portfolio from Summit, NJ. The hybrid role focuses on developing brand strategies, market insights, and marketing programs that drive growth and consumer engagement.

You will coordinate with R&D, regulatory, and commercial teams, lead trade shows, mentor teammates, and use data to optimize ROI and product claims. A 6+ year background in brand management is required.

Qualifications

• Bachelor's degree or equivalent in Marketing, Business, Administration, or a related field.
• 6+ years of experience in brand management or marketing roles.
• Strong analytical skills to interpret market research data and generate insights.
• Excellent communication and presentation skills to support sales teams and stakeholders.
• Ability to manage multiple projects with attention to detail and deadlines.

Responsibilities

• Develop and execute dynamic brand strategies that drive growth.
• Collaborate cross-functionally to innovate campaigns and build loyalty.
• Analyze market trends and consumer insights to identify opportunities.
• Lead planning for trade shows, conferences, and promotional events.
• Mentor junior team members to foster creativity and strategic thinking.
• Use data-driven approaches to optimize brand positioning and ROI.
• Support product development feasibility studies with market research.
• Design market research programs and report findings to guide decisions.
• Evaluate program effectiveness and propose improvements.
• Partner with R&D, regulatory, and commercial teams on new concepts.
• Lead development of product claims, flavor concepts, and naming.

Skills

Analytical skills

Communication & presentation

Project management

Cross-functional collaboration

Market insights

Education

Bachelor's degree or equivalent in Marketing, Business, Administration, or related field

Job description

Kenvue is currently recruiting for a:

Associate Brand Manager, Innovation

What we do

At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information , click here .

Role reports to

Sr Mngr Adult Allergy Innovation

Location

North America, United States, New Jersey, Summit

Work Location

Hybrid

What you will do

The Associate Brand Manager supports sales by creating and enhancing sales materials, coordinating trade shows, and evaluating marketing programs. They will analyze market conditions, recommend strategies to expand sales, and oversee market research and product feasibility projects.

Key Responsibilities

• Spearhead the development and execution of dynamic brand strategies that resonate with target audiences and drive market growth.
• Collaborate cross-functionally to innovate marketing campaigns that elevate brand presence and foster customer loyalty.
• Analyze market trends, consumer insights, and market conditions to identify unique opportunities for brand differentiation, expansion, and business growth.
• Lead the creative briefing process and coordinate the execution of trade shows, conferences, and promotional events, ensuring alignment with brand and business objectives.
• Mentor junior team members to cultivate a culture of creativity and strategic thinking within the brand management team.
• Utilize data-driven approaches to optimize brand positioning, sales support materials, and marketing initiatives to maximize return on investment and achieve sales targets.
• Collaborate with cross-functional teams to facilitate product development feasibility studies, including market and competitor research.
• Design, administer, and analyze market research and test marketing activities, producing detailed reports to guide strategic decision‑making.
• Continuously evaluate the effectiveness of sales and marketing programs and propose improvements to optimize outcomes.
• Collaborate with R&D, regulatory, and commercial teams to advance new product concepts from ideationt hrough early-stage development
• Lead development and optimization of product claims, flavor concepts, and naming territories through consumer research, quantitative testing, and cross‑functional collaboration.

What we are looking for

Required Qualifications

• Bachelor's degree or equivalent in Marketing, Business, Administration, or a related field.
• 6+ years of relevant experience in brand management, sales support, marketing roles, or driving brand initiatives.
• Strong analytical skills with the ability to interpret market research data and generate actionable insights.
• Excellent communication and presentation skills to effectively support sales teams and collaborate with stakeholders.
• Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.

Desired Qualifications

• Proven ability to blend analytical insights with creative problem‑solving to craft compelling brand narratives.
• Demonstrated expertise in leveraging digital platforms and emerging technologies to amplify brand engagement.
• Proven experience in planning and executing trade shows, conferences, and promotional events.
• Exceptional communication skills to inspire collaboration and influence stakeholders at all organizational levels.
• A strategic mindset paired with a passion for innovation and continuous improvement in brand development.
• Proficiency in market research methodologies and tools to evaluate marketing program effectiveness.

What's in it for you

Annual base salary for new hires in this position ranges: $110,500.00 - $156,000.00

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks

This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring pr

#LI-AP1