Beverage Sales & Brand Activation Lead

Bacardi Martini Production; United States; Presencial; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Bacardi is seeking a Sales Manager to drive commercial results across on- and off-premise accounts in the United States. You will build relationships with restaurants, bars, hotels, retailers, and distributors, and lead customer business plans to grow distribution and sales.

You will analyze performance, run promotions and events, train customers on Bacardi brands, manage budgets, and report on activities. The role demands strong presentation skills, strategic thinking, and a passion for Bacardi

Formación

• Experience in the beverage alcohol, hospitality, food & beverage, or consumer goods industries.
• A proven ability to build and maintain influential customer relationships.
• Commercial acumen and a passion for driving sales results.
• Experience working with distributors, wholesalers, on-premise accounts, retailers, or hospitality operators.
• Strong presentation, influencing, and communication skills.
• Experience executing activations, promotions, events, or customer programs.
• The ability to analyze business opportunities and develop account growth strategies.
• Entrepreneurial thinking and an ownership mindset.
• A passion for Bacardi brands, culture, and consumer engagement.

Responsabilidades

• Building and strengthening relationships with key customers, accounts, distributors, and industry stakeholders
• Developing and executing customer business plans that drive distribution, visibility, consumer engagement, and sales growth
• Identifying new business opportunities and expanding Bacardi's presence within assigned territories and accounts
• Executing promotional programs, activations, trainings, events, and consumer engagement initiatives
• Collaborating with distributor partners and cross-functional teams to achieve commercial objectives
• Leading account presentations, business reviews, and brand education sessions
• Analyzing sales performance, market trends, and competitive activity to identify growth opportunities
• Managing account investments, promotional budgets, and performance metrics
• Supporting local, regional, and national brand initiatives within the market
• Training and educating customers and account staff on Bacardi brands and portfolio offerings
• Maintaining accurate reporting and tracking of customer activities, account objectives, and business results
• Delivering against sales, distribution, activation, and execution goals while building long-term customer partnerships
• Representing Bacardi at industry events, trade shows, community activations, and key customer engagements
• Staying informed on consumer, hospitality, and beverage alcohol trends to help identify emerging opportunities

Conocimientos

Relationship building

Sales leadership

Distributor management

Account development

Presentation skills

Descripción del empleo

Bacardi is seeking a Sales Manager to drive commercial results across on- and off-premise accounts in the United States. You will build relationships with restaurants, bars, hotels, retailers, and distributors, and lead customer business plans to grow distribution and sales.

You will analyze performance, run promotions and events, train customers on Bacardi brands, manage budgets, and report on activities. The role demands strong presentation skills, strategic thinking, and a passion for Bacardi