Brand & Growth Leader — Hybrid, Utah

BambooHR LLC; Utah; Hybrid; USD 150,000 - 240,000; Full time

Benefits offered by this job

Health insurance

401k with company match

Paid vacation and holidays

Job summary

BambooHR LLC is seeking a Sr. Director of Integrated & Brand Marketing to lead brand strategy, campaigns, and partnerships. This role partners with Product, Revenue, Creative, and Exec leadership to position BambooHR as the trusted HR platform for SMBs in an AI-driven market.

Expect to manage significant marketing investments, drive cross-functional collaboration, and elevate brand narrative across channels, with Utah hybrid in-office expectations. Background checks apply.

Qualifications

• 10+ years of progressive experience in brand marketing or related leadership roles.
• Proven experience scaling B2B SaaS or tech brands.
• Experience managing large marketing investments (> $15M annually).
• Deep expertise in brand strategy, media planning, and demand creation.
• Strong executive communication, presentation, and decision‑making skills.

Responsibilities

• Own brand positioning, messaging architecture, and visual identity across channels.
• Develop and execute integrated marketing campaigns to drive awareness and demand.
• Monitor brand health metrics: awareness, sentiment, share of voice, consideration, AI visibility.
• Partner with Product Marketing to align brand with product value and differentiation.
• Lead enterprise content marketing, thought leadership, and editorial direction.
• Ensure consistency across brand, demand, nurture, and conversion programs.
• Oversee media planning and investment across digital, social, sponsorships, events.
• Manage agency relationships and hold partners accountable to outcomes.
• Oversee up to $20M in annual marketing investment and optimize spend.

Skills

Brand strategy

Integrated marketing

Leadership

B2B SaaS marketing

Media planning

Campaign development

AI fluency

Executive communication

Job description

BambooHR LLC is seeking a Sr. Director of Integrated & Brand Marketing to lead brand strategy, campaigns, and partnerships. This role partners with Product, Revenue, Creative, and Exec leadership to position BambooHR as the trusted HR platform for SMBs in an AI-driven market.

Expect to manage significant marketing investments, drive cross-functional collaboration, and elevate brand narrative across channels, with Utah hybrid in-office expectations. Background checks apply.