Senior Marketing BI Analyst - Data-Driven Insights Lead

BambooHR LLC; Utah; Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health, life, and disability insurance

401k plan with company match

Generous leave: 4 weeks vacation, 12公司

EAP via Headspace

Job summary

BambooHR is seeking a Sr. Analyst, Marketing Business Intelligence in Utah with a strong background in marketing analytics and BI. You will own executive and channel dashboards, maintain KPI frameworks, and deliver insights to optimize campaigns and decision making.

You will partner with Marketing, BI, and Marketing Ops to improve data quality and enable self-service analytics and AI-enabled reporting across the organization, driving scalable solutions and business impact.

Qualifications

• Bachelor’s degree in Analytics, Business, Marketing, Statistics, Economics, Information Systems, or related field preferred.
• 4+ years of experience in marketing analytics, business intelligence, reporting analytics, or related analytical roles.
• Strong experience building and maintaining dashboards, KPI frameworks, and scalable reporting solutions using BI tools such as Power BI, Tableau, or similar platforms.
• Experience delivering business insights and analytical recommendations that support decision making and performance optimization.
• Strong understanding of marketing performance metrics, funnel reporting, and business measurement frameworks.
• Experience supporting self-service analytics capabilities and enabling non-technical stakeholders to leverage data effectively.

Responsibilities

• Own and maintain executive, operational, and channel-level marketing dashboards and reporting solutions across the organization.
• Manage marketing KPI frameworks, scorecards, targets, and performance tracking to ensure consistent business visibility and alignment.
• Deliver actionable insights and analysis that support marketing strategy, campaign performance, and business decision making.
• Serve as a central analytics partner for ad hoc business insight requests across marketing teams and leadership stakeholders.
• Partner with Business Intelligence and Marketing Ops teams to improve data quality, reporting governance, and scalable self-service analytics capabilities.
• Support adoption and enablement of AI-driven analytics and self-service reporting tools across the marketing organization, including platforms such as Databricks Genie or similar technologies.
• Help support scalable approaches to self-service analytics, insight generation, and data accessibility across marketing teams.
• Monitor performance trends, risks, and opportunities across marketing channels and communicate insights to technical and non-technical stakeholders.
• Support strategic planning, quarterly business reviews, and executive discussions through reporting and business insights.

Skills

BI dashboards

SQL

Power BI

Tableau

Analytics storytelling

Excel

stakeholder mgmt

Education

Bachelor’s degree in Analytics/Business/Marketing

Tools

Power BI

Tableau

SQL

Excel

Job description

BambooHR is seeking a Sr. Analyst, Marketing Business Intelligence in Utah with a strong background in marketing analytics and BI. You will own executive and channel dashboards, maintain KPI frameworks, and deliver insights to optimize campaigns and decision making.

You will partner with Marketing, BI, and Marketing Ops to improve data quality and enable self-service analytics and AI-enabled reporting across the organization, driving scalable solutions and business impact.