Sr. Director, Integrated & Brand Marketing

BambooHR LLC; Utah; Hybrid; USD 150,000 - 240,000; Full time

Benefits offered by this job

Health insurance

401k with company match

Paid vacation and holidays

Job summary

BambooHR LLC is seeking a Sr. Director of Integrated & Brand Marketing to lead brand strategy, campaigns, and partnerships. This role partners with Product, Revenue, Creative, and Exec leadership to position BambooHR as the trusted HR platform for SMBs in an AI-driven market.

Expect to manage significant marketing investments, drive cross-functional collaboration, and elevate brand narrative across channels, with Utah hybrid in-office expectations. Background checks apply.

Qualifications

• 10+ years of progressive experience in brand marketing or related leadership roles.
• Proven experience scaling B2B SaaS or tech brands.
• Experience managing large marketing investments (> $15M annually).
• Deep expertise in brand strategy, media planning, and demand creation.
• Strong executive communication, presentation, and decision‑making skills.

Responsibilities

• Own brand positioning, messaging architecture, and visual identity across channels.
• Develop and execute integrated marketing campaigns to drive awareness and demand.
• Monitor brand health metrics: awareness, sentiment, share of voice, consideration, AI visibility.
• Partner with Product Marketing to align brand with product value and differentiation.
• Lead enterprise content marketing, thought leadership, and editorial direction.
• Ensure consistency across brand, demand, nurture, and conversion programs.
• Oversee media planning and investment across digital, social, sponsorships, events.
• Manage agency relationships and hold partners accountable to outcomes.
• Oversee up to $20M in annual marketing investment and optimize spend.

Skills

Brand strategy

Integrated marketing

Leadership

B2B SaaS marketing

Media planning

Campaign development

AI fluency

Executive communication

Job description

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.

AI at BambooHR

At BambooHR, we’re all about setting people free to do great work, and we believe AI is a powerful partner in that mission. We’re leaning into intelligent tools to streamline our workflows, giving us more time for high‑impact innovation. We’re looking for curious, forward‑thinking people who are ready to explore how AI can elevate their work and help us reimagine the future of HR.

Essential Job Duties

The Sr. Director, Integrated & Brand Marketing is responsible for defining and scaling BambooHR’s brand presence, market perception, and top‑of‑funnel demand creation strategy. This leader owns brand strategy, integrated campaigns, content marketing, media investment, events, sponsorships, and strategic partnerships while ensuring a consistent narrative across the customer journey. The role partners closely with Product Marketing, Revenue Marketing, Creative, and Executive Leadership to position BambooHR as the most trusted HR platform for SMB organizations in an evolving AI‑driven buying landscape. Success in this role requires balancing creative excellence, measurable business impact, and strong cross‑functional leadership while managing significant marketing investments and leading a high‑performing team.

You will:

• Own BambooHR’s brand positioning, messaging architecture, narrative strategy, and visual identity across all channels.
• Develop and execute integrated marketing campaigns designed to drive brand awareness, market consideration, and top‑of‑funnel demand generation.
• Establish and monitor brand health metrics including awareness, sentiment, share of voice, consideration, and emerging AI‑search visibility.
• Partner with Product Marketing to align brand strategy with product value propositions, customer needs, and competitive differentiation.
• Lead enterprise content marketing strategy, editorial direction, and thought leadership initiatives to strengthen market credibility and audience engagement.
• Ensure campaign consistency and messaging continuity across brand, demand generation, nurture, and conversion programs.
• Own media planning and investment strategy across digital, social, video, audio, sponsorship, event, and emerging channels.
• Manage external agency relationships, including media, public relations, and international marketing partners, ensuring accountability for performance and outcomes.
• Oversee and influence up to $20M in annual marketing investment and optimize spend against business objectives and brand efficiency metrics.
• Lead sponsorship, partnership, and event strategies, including flagship industry events and strategic brand activations.
• Serve as a key advisor to executive leadership on brand, market trends, AI‑driven discovery, and marketing investment decisions.
• Foster a culture of innovation, accountability, collaboration, and measurable business impact across the marketing organization.

Success in the First 180 Days

• Activate and scale the refreshed BambooHR brand platform across major channels.
• Establish a clear measurement framework for brand performance and AI‑driven discovery.
• Evaluate and optimize agency relationships and media investment strategies.
• Deliver integrated campaign plans aligned to annual company objectives.
• Strengthen collaboration and campaign handoffs between Brand, Product Marketing, Revenue Marketing, and Creative teams.
• Present strategic recommendations and performance insights to executive leadership.

What You Need to Get the Job Done

• 10+ years of progressive experience in brand marketing, integrated marketing, or related leadership roles.
• Proven experience building and scaling B2B SaaS, technology, or comparable growth‑stage brands.
• Experience managing large‑scale marketing investments exceeding $15M annually.
• Deep expertise in brand strategy, media planning, campaign development, content marketing, and demand creation.
• Strong understanding of modern media ecosystems, attribution models, audience strategy, and marketing analytics.
• Meaningful direct experience at or embedded within an advertising or media agency — sufficient to plan and buy media, push back on agency recommendations, and hold partners accountable to outcomes.
• Demonstrated AI fluency through changed practice, not stated belief: you or your team works materially differently because of AI tools — in campaign development, content production, audience research, or measurement — and you can show how.
• Demonstrated understanding of how AI systems surface and recommend software — and a track record of building content and brand programs that influence those outputs. As search gives way to agent‑mediated discovery, this role is on the front line of ensuring BambooHR shows up where buyers — and their agents — are looking.
• Track record building content and campaign frameworks that mid‑funnel and downstream teams can actually use: messaging guides, campaign toolkits, asset libraries — not just brand strategy decks. Accountable for narrative coherence through the buyer journey without owning conversion.
• Experience managing agency relationships and holding partners accountable to measurable business outcomes.
• Strong executive communication, presentation, and decision‑making skills.

What Will Make Us REALLY Love You

• Experience within HCM, HR technology, or workforce management industries.
• Experience leading global or multi‑region brand initiatives.
• Experience with sponsorship portfolio management and major event marketing programs.
• Experience presenting to executive leadership teams and / or boards of directors.

What You’ll Love About Us

• A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
• Comprehensive health, life, and disability insurance
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
• 401k plans with up to 6% company match
• $2000 Paid‑Paid Vacation bonus
• EAP through Headspace
• Check out all our benefits that benefit you

About Us

At BambooHR, we’re building something different: we’re building a people intelligence platform that transforms HR and sets people free to do great work! We’re a proven market leader driving innovation while building lasting success through thoughtful, sustainable growth. Here, you’ll find a place that champions growth: both professional and personal, both individual and collective.

We invest in potential, giving you the space to stretch your capabilities and turn good ideas into reality while providing the safety net of a supportive, values‑driven culture. Our approach combines meaningful work with meaningful lives, offering competitive benefits, professional development, and the flexibility to thrive both in and outside the office.

What sets us apart isn’t just what we do, but how we do it: with openness, integrity, and a shared commitment to doing the right thing. Join us in creating HR software that makes work better for everyone, while we make work better for you.

BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process. If you would like to request accommodations, please let your recruiter know.

BambooHR is An Equal Opportunity Employer--M/F/D/V
Because our team members are trusted to handle sensitive information, we require all candidates that receive and accept employment offers to complete a background check before being hired.

For information on California Privacy Policy, click here.

Our process utilizes AI as an assistant to efficiently process and analyze candidate data. Recruiters and hiring managers maintain full oversight and accountability, ensuring that all final selection and rejection decisions are human‑made and based solely on objective job qualifications. Please see our General Privacy Notice and California Privacy Notice for more details.

See our AI Guidelines for Candidates for details on how BambooHR uses AI in recruiting, how we expect candidates to use AI, and what is not allowed.